AI Marketing
Claude Marketing Skills: The Complete 2026 Guide
30 open-source Claude marketing skills for Google Ads and Meta Ads. Copy-paste prompts for CPA diagnostics, wasted spend audits, and automated reporting — used by 2,000+ marketers.
Contents
Autonomous Marketing
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- ✓Automates Google, Meta + 5 more platforms
- ✓24/7 performance audits
- ✓Suggests tweaks to improve ROAS
What are Claude marketing skills?
Claude marketing skills are prompt-based workflows stored as markdown (.md) files. Each skill is a structured instruction set that teaches Claude how to perform a specific advertising task — like diagnosing why your CPA spiked last Tuesday, identifying which ad groups are bleeding budget on irrelevant search terms, or generating a weekly performance report your CMO can actually read.
There are 30 open-source marketing skills available on GitHub, organized into three categories: Diagnostics (what’s wrong), Optimization (how to fix it), and Reporting (how to communicate it). They work across Google Ads and Meta Ads. Stanford research shows AI-augmented content creation is 127% faster at 89% quality retention — these skills are designed to capture that advantage for paid media specifically.
diagnostics/
cpa-spike-diagnosis.md
wasted-spend-audit.md
quality-score-analysis.md
optimization/
budget-reallocation.md
negative-keyword-mining.md
bid-strategy-selector.md
reporting/
weekly-performance-digest.md
anomaly-detection-alert.md
executive-summary-generator.md
Each skill file contains: a system prompt that sets Claude’s role (e.g., “You are a senior Google Ads analyst”), the specific task instructions, the expected input format (CSV export, campaign URL, or live MCP data), and the output structure (tables, recommendations, severity ratings). You paste the skill prompt into Claude, provide your data, and get a structured analysis back.
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How do Claude marketing skills work?
There are two ways to use Claude marketing skills, and they serve fundamentally different workflows. The choice depends on whether you need offline analysis or real-time data access.
Method 1
Claude Projects — upload skills + CSV exports
Open Claude, create a new Project, and upload the skill markdown files to the Project Knowledge base. Then export your campaign data as CSV from Google Ads or Meta Ads Manager and upload it to the conversation. Claude uses the skill instructions as context to analyze your exported data. No API connection needed — works with any Claude Pro ($20/month) or Team subscription.
- Best for: weekly audits, one-off analysis, teams without API access
- Limitation: data is only as fresh as your last export
Method 2
MCP connector — live API access to your ad accounts
MCP (Model Context Protocol) is a universal adapter that lets Claude call ad platform APIs directly. Instead of uploading CSVs, Claude can pull your current campaign performance, check real-time budgets, and query search terms — all within the conversation. Think of it as giving Claude read access to your Google Ads and Meta Ads dashboards.
- Best for: daily monitoring, real-time diagnostics, teams managing $50K+/month in ad spend
- Setup: 2 minutes via Ryze AI’s managed MCP connector, or 30 minutes to self-host
MCP vs Claude Projects: which should you use?
| Claude Projects | MCP Connector | |
|---|---|---|
| Data freshness | Manual CSV exports | Real-time API calls |
| Setup time | 2 minutes | 2–30 minutes |
| API access needed | No | Yes |
| Can query live data | No | Yes |
| Cost | Claude Pro $20/mo | Claude Pro + MCP server |
| Best for | Weekly audits, ad hoc analysis | Daily ops, real-time monitoring |
Most teams start with Projects and graduate to MCP once they see the value. If you manage more than $50,000/month in ad spend across multiple accounts, MCP pays for itself in the first week — the real-time visibility alone catches budget-burning issues that CSV exports would miss until your next manual pull.
Tools like Ryze AI take this further — not only connecting Claude to your ad accounts via MCP, but autonomously executing the optimizations 24/7. While Claude with skills gives you analysis, Ryze AI acts on it: adjusting bids, reallocating budget, and flagging underperformers without manual intervention. Ryze AI clients see an average 3.8x ROAS within 6 weeks of onboarding.
The 30 Claude marketing skills — full taxonomy
Every skill falls into one of three categories. Diagnostics tell you what’s wrong. Optimization skills tell you how to fix it. Reporting skills communicate results to stakeholders. Here’s the complete list with what each skill does and which platform it covers.
Diagnostics — 10 skills
| Skill | What it does | Platform |
|---|---|---|
| CPA Spike Diagnosis | Identifies root cause of sudden cost-per-acquisition increases | Google + Meta |
| Wasted Spend Audit | Finds ad groups and keywords burning budget with zero conversions | |
| Quality Score Analysis | Maps QS distribution and flags keywords with landing page issues | |
| Creative Fatigue Detection | Identifies ads with declining CTR over 7/14/30-day windows | Meta |
| Audience Overlap Finder | Detects ad sets competing for the same users, inflating CPMs | Meta |
| Search Term Leak Analysis | Finds irrelevant search terms eating budget in broad/phrase match | |
| Frequency Cap Audit | Flags campaigns where frequency exceeds optimal thresholds | Meta |
| Conversion Tracking Validator | Checks for tag misconfigurations and attribution gaps | Google + Meta |
| Landing Page Mismatch Detector | Identifies ads pointing to irrelevant or broken landing pages | Google + Meta |
| Budget Pacing Monitor | Flags campaigns over- or under-spending vs. daily budget targets | Google + Meta |
Optimization — 10 skills
| Skill | What it does | Platform |
|---|---|---|
| Budget Reallocation Engine | Recommends shifting budget from low-ROAS to high-ROAS campaigns | Google + Meta |
| Negative Keyword Mining | Generates negative keyword lists from search term reports | |
| Bid Strategy Selector | Recommends optimal bidding strategy based on campaign goals and data volume | |
| Ad Copy Generator | Creates RSA headlines and descriptions from landing page content | |
| Audience Expansion Advisor | Suggests lookalike and interest-based audiences from top converters | Meta |
| Creative Brief Generator | Produces creative briefs from performance data and competitor analysis | Meta |
| Dayparting Optimizer | Identifies highest-converting hours and recommends schedule adjustments | Google + Meta |
| Geo Bid Adjustment Calculator | Calculates location-based bid adjustments from performance data | |
| A/B Test Analyzer | Determines statistical significance of ad experiments and declares winners | Google + Meta |
| CPM Benchmarker | Compares your CPMs against industry benchmarks by placement and audience | Meta |
Reporting — 10 skills
| Skill | What it does | Platform |
|---|---|---|
| Weekly Performance Digest | Generates a concise weekly report with KPIs, trends, and action items | Google + Meta |
| Anomaly Detection Alert | Flags unusual spend, CTR, or conversion patterns vs. 30-day baselines | Google + Meta |
| Executive Summary Generator | Creates C-suite friendly summaries with business impact metrics | Google + Meta |
| Channel Mix Reporter | Compares Google vs Meta performance side-by-side with recommendations | Cross-platform |
| ROAS Trend Analyzer | Tracks ROAS trajectory over 7/30/90 days with projection models | Google + Meta |
| Competitor Ad Intelligence | Analyzes competitor ad creatives and positioning from Ad Library data | Meta |
| Attribution Model Comparator | Shows how conversion credit shifts across attribution models | |
| Monthly Budget Forecast | Projects next month’s spend, conversions, and ROAS based on trends | Google + Meta |
| Client Onboarding Audit | Full account health check for new clients: structure, tracking, waste | Google + Meta |
| Quarterly Business Review Builder | Generates QBR slides content with YoY comparisons and strategic recommendations | Cross-platform |
For deep-dives into platform-specific skills with copy-paste prompts, see our guides for Claude Skills for Google Ads and Claude Skills for Meta Ads.
Claude skills for Google Ads — what they solve
Google Ads accounts have a unique set of problems: search term leakage, Quality Score degradation, bid strategy mismatches, and negative keyword gaps. The Google Ads skills target these specifically. The average Google Ads account wastes 20–30% of spend on irrelevant search terms — the Wasted Spend Audit skill identifies this in under 2 minutes.
terms report and identify:
1. Terms with $50+ spend and zero conversions
2. Terms irrelevant to [PRODUCT/SERVICE]
3. Recommended negative keywords (exact + phrase match)
4. Estimated monthly savings from adding these negatives
Output as a table sorted by spend (highest first).
For the full list of 15 Google Ads skills with every prompt ready to copy, see 15 Claude Skills for Google Ads. For a broader guide on using Claude for Google Ads management (including MCP setup and workflows), see How to Use Claude for Google Ads.
Claude skills for Meta Ads — what they solve
Meta Ads problems are different: creative fatigue happens fast (average ad lifespan is 3–5 days before performance decay), audience overlap silently inflates CPMs, frequency caps get ignored, and lookalike audiences degrade over time. The Meta Ads skills are built around these specific failure modes.
The Creative Fatigue Detection skill is the most popular — it analyzes CTR trends over 7, 14, and 30-day windows and flags ads that have lost more than 20% of their peak CTR. Combined with the Creative Brief Generator, you can identify fatigued ads and produce replacement briefs in a single conversation.
For every Meta Ads skill with copy-paste prompts, see 15 Claude Skills for Meta Ads. For workflows and MCP setup, see How to Use Claude for Meta Ads.
Ryze AI — Autonomous Marketing
Skip the skills — let AI run your ads autonomously
- ✓Automates Google, Meta + 5 more platforms
- ✓24/7 performance audits
- ✓Suggests tweaks to improve ROAS
2,000+
Marketers
$500M+
Ad spend
23
Countries
How to set up Claude marketing skills in 5 steps
01
Choose your method: Projects or MCP
If you just want to try the skills with exported data, use Claude Projects. If you need live data access and manage significant ad spend, set up MCP. You can always start with Projects and add MCP later — the skills work identically with both methods.
02
Download the 30 marketing skills from GitHub
The complete skill set is open-source. Each skill is a markdown file with the prompt template, expected inputs, and output format. Download the entire repository or pick individual skills for your specific needs.
03
Create a Claude Project and upload skill files
In Claude, click “Create Project,” name it (e.g., “Google Ads Analyst”), and upload the relevant skill files to the Project Knowledge section. Claude will reference these skills as persistent context in every conversation within that Project. You can create separate Projects for Google Ads and Meta Ads, or one combined project.
04
Connect MCP for live data (optional)
For real-time access, connect your ad accounts via MCP. With Ryze AI’s managed connector, this takes 2 minutes through Claude’s Connectors settings. Self-hosting requires setting up a server with your Google Ads and Meta Ads API credentials — about 30 minutes of setup.
05
Run your first skill
Start with the Wasted Spend Audit or CPA Spike Diagnosis — these are the highest-impact skills and the easiest to validate. Upload a search terms report or campaign performance CSV, paste the skill prompt, and Claude returns a structured analysis with specific recommendations. Most marketers find $500–$5,000/month in wasted spend on their first audit.
Which Claude model should you use for advertising?
Claude offers multiple models with different speed/capability tradeoffs. Here’s what works best for each advertising use case:
- Claude Opus 4 — Best for complex multi-step analysis: full account audits, attribution modeling, competitive intelligence synthesis. Highest reasoning capability, 80.9% accuracy on complex tasks. Use for weekly/monthly deep-dives.
- Claude Sonnet 4 — Best balance of speed and accuracy. Ideal for daily tasks: CPA diagnostics, ad copy generation, anomaly detection, search term analysis. The default choice for most marketing workflows.
- Claude Haiku 4.5 — Fastest and cheapest. Use for high-volume tasks: bulk keyword analysis, batch ad copy variations, rapid data cleaning. 3–5x faster than Opus at 1/10th the cost.
Claude’s 200,000-token context window is a key advantage for advertising — you can upload entire campaign structures, brand guidelines, and historical performance data in a single conversation. No other major LLM matches this context length for the price.
Sarah K.
Paid Media Manager
E-commerce Agency
We went from spending 10 hours a week on bid management to maybe 30 minutes reviewing Ryze’s recommendations. Our ROAS went from 2.4x to 4.1x in six weeks.”
4.1x
ROAS achieved
6 weeks
Time to result
95%
Less manual work
Frequently asked questions
Q: What are Claude marketing skills?
Claude marketing skills are structured prompt templates (stored as .md files) that teach Claude how to perform specific advertising tasks — like auditing wasted spend, diagnosing CPA spikes, or generating weekly performance reports. 30 open-source skills are available covering Google Ads, Meta Ads, and cross-platform analytics.
Q: How do I connect Claude to my Google Ads account?
Via MCP (Model Context Protocol) — a universal adapter that lets Claude call Google Ads API tools. Use Ryze AI’s managed MCP connector (2-minute setup) or self-host an open-source server (30-minute setup with your own API credentials).
Q: Are Claude marketing skills free?
Yes. The 30 skills are open-source on GitHub. You need a Claude Pro subscription ($20/month) to use Projects. MCP connectivity requires either a Ryze AI account or self-hosted infrastructure.
Q: Claude Projects vs MCP — which is better?
Projects work with uploaded CSVs (offline analysis). MCP gives Claude real-time API access to your ad accounts. Start with Projects, upgrade to MCP when you need live data. Most teams managing $50K+/month in spend benefit from MCP.
Q: Can Claude replace my media buyer?
Claude handles analysis and reporting in minutes that would take hours. But it can’t execute changes autonomously. For autonomous execution — bid changes, budget shifts, optimizations — tools like Ryze AI handle this 24/7.
Q: Which Claude model is best for advertising?
Opus 4 for complex audits, Sonnet 4 for daily tasks (best balance), Haiku 4.5 for high-volume/batch work. Claude’s 200K-token context window lets you upload entire campaign structures in one conversation.
Ryze AI — Autonomous Marketing
Grow your business faster with AI agents
- ✓Automates Google, Meta + 5 more platforms
- ✓24/7 performance audits
- ✓Suggests tweaks to improve ROAS
2,000+
Marketers
$500M+
Ad spend
23
Countries
