How to Add Marketing Skills to Claude (Simple 2-Minute Setup)

Angrez Aley

Angrez Aley

Senior paid ads manager

20255 min read

We built 10 free Claude Skills that turn Claude into your marketing assistant. Here's how to set them up — no tech skills needed.

What Are Claude Skills?

Think of them as "cheat codes" for Claude. Instead of explaining what you want every time, Skills teach Claude exactly how to do marketing tasks like auditing ads, writing emails, or analyzing competitors.

The 10 Skills You Get

1.

Google Ads Audit

Find wasted spend in 3 minutes

2.

Meta Ads Audit

Spot creative fatigue and audience overlap

3.

Ad Spend Allocator

Know where to shift your budget

4.

A/B Test Analyzer

Get statistical significance checks

5.

Competitor Teardown

Analyze any landing page

6.

Landing Page Audit

Find conversion killers

7.

UTM & Tracking Generator

No more naming chaos

8.

Email Sequence Writer

Full sequences with subject lines

9.

Content Repurposer

Turn 1 blog into 8+ posts

10.

Programmatic SEO Builder

Scale pages without looking spammy

Setup Guide

Step 1Download the Skills

Go to our GitHub and download the files:

Download Skills →

Click the green Code button, then click Download ZIP.

Unzip the folder on your computer.

Step 2Open Claude Settings

Go to claude.ai and log in.

Click your profile picture in the bottom left corner.

Click Settings.

Step 3Turn On Features

In Settings, click Features on the left side.

Find "Code execution and file creation" and turn it ON.

Scroll down until you see Skills.

Step 4Upload Your Skills

Click Add Skill or Upload Skill.

Find the .skill files you downloaded.

Upload each one (you can drag and drop).

Make sure each skill is toggled ON.

That's It — You're Ready

Now just use Claude like normal. Ask it things like:

  • "Audit this Google Ads data" (then paste your export)
  • "Tear down this competitor: notion.so"
  • "Create UTM links for my Black Friday campaign"
  • "Write a welcome email sequence for my course"

Claude will automatically use the right skill.

Quick Troubleshooting

Skills not appearing?

Refresh the page and check they're toggled ON.

Upload not working?

Make sure the file ends in .skill — not .zip.

Don't see the Skills section?

You might need Claude Pro. Free accounts have limited features.

That's all there is to it! In just 2 minutes, you've upgraded Claude into a powerful marketing assistant that can audit your ads, analyze competitors, write email sequences, and much more. No coding required.

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Creatives optimization
Next Ad
ROAS1.8x
CPA$45
Ad Creative
ROAS3.2x
CPA$12
24/7 ROAS improvements
Pause 27 Burning Queries
0 conversions (30d)
+$1.8k
Applied
Split Brand from Non-Brand
ROAS 8.2 vs 1.6
+$3.7k
Applied
Isolate "Project Mgmt"
Own ad group, bid down
+$5.8k
Applied
Raise Brand US Cap
Lost IS Budget 62%
+$3.2k
Applied
Monthly Impact
$0/ mo
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