This agent audits your Meta Ads account systematically — creative fatigue, audience saturation, budget pacing, and ROAS trends. It outputs a ranked list of fixes with exact actions.
Most Meta budgets bleed slowly through frequency creep and stale creative. This catches it early.
This assumes Clawdbot is already running locally. Set it up first if you haven't.
What It Does
The agent runs through a structured checklist — ad set frequency, creative age, audience overlap percentage, ROAS trends, conversion window settings, lookalike sizing, retargeting alignment, and placement performance.
Each issue is tagged with why it matters and the exact fix — so you're not just seeing problems, you're seeing what to do about them.
Platforms
Meta Ads
Output
Prioritized fixes
Trigger
Frequency > 3.5
Most Meta budgets bleed slowly. Creative fatigue and audience overlap are invisible until you audit for them.
The Skill
Copy the skill below and save it as SKILL.md inside your OpenClaw skills folder, or paste it directly into Clawdbot via Telegram.
---
name: paid-02-meta-ads-audit-optimization
description: Audit a Meta Ads account: creative fatigue, audience overlap, frequency caps, budget pacing, and ROAS trends. Output prioritized fixes.
metadata:
{
"openclaw": {
"emoji": "📘",
"category": "Paid Acquisition",
"collection": "Marketing skills for webinar V2"
}
}
---
# Paid 02 Meta Ads Audit Optimization
**Category:** Paid Acquisition
## What It Does
Comprehensive Meta Ads account audit. Identifies creative fatigue, audience saturation, budget pacing issues, and underperforming ad sets. Outputs actionable fixes ranked by impact.
## Audit Checklist
- [ ] Ad sets with frequency > 3.5 (audience fatigue)
- [ ] Creatives running > 21 days without refresh
- [ ] Audience overlap between ad sets > 20%
- [ ] ROAS declining 3+ weeks in a row
- [ ] Budget pacing: underspending on winners
- [ ] Campaigns without proper conversion window (7-day click / 1-day view)
- [ ] Lookalike audience sizes — too broad or too narrow
- [ ] Retargeting window alignment with sales cycle
- [ ] Placement performance — any placements draining budget with 0 conversions
## Creative Refresh Triggers
- Frequency > 3.5
- CTR dropped > 30% from launch week
- CPA increased > 40% from baseline
## Output Format
Prioritized fix list with: issue, why it matters, exact fix, estimated impact
## Logging
`memory/meta-ads-audit-log.md`: date, account, issues found, fixes applied, ROAS deltaCustomize the inputs before running. Defaults are a safe starting point.
Next step
Haven't set up Clawdbot yet?
OpenClaw + Telegram + Claude. Takes ~20 minutes.
