This agent takes a winning ad or a brief and generates 10 testable variations — different hooks, CTAs, formats, and angles.
No copywriter brief. No back-and-forth. You get a full batch of variations ready to upload to your ad platform.
This assumes Clawdbot is already running locally. Set it up first if you haven't.
What It Does
The agent works through 5 hook types, 4 CTA variants, and 2 format rewrites per winning ad. The output is platform-ready copy — adapted for Google, Meta, LinkedIn, or TikTok depending on your input.
Each variation is distinct enough to test independently — not just synonym swaps. You get a real creative matrix.
Output
10 variations per ad
Platforms
Google, Meta, LinkedIn
Mode
Ready to launch
Creative fatigue kills ROAS. This keeps your pipeline full without a copywriter on retainer.
The Skill
Copy the skill below and save it as SKILL.md inside your OpenClaw skills folder, or paste it directly into Clawdbot via Telegram.
---
name: paid-04-ad-creative-rewrite-variation
description: Generate 5–10 ad copy variations from a winning creative angle across different hooks, CTAs, and formats — no copywriter needed.
metadata:
{
"openclaw": {
"emoji": "✍️",
"category": "Paid Acquisition",
"collection": "Marketing skills for webinar V2"
}
}
---
# Paid 04 Ad Creative Rewrite Variation
**Category:** Paid Acquisition
## What It Does
Takes a winning ad (or a brief) and generates 5–10 testable variations across different hooks, CTAs, formats, and angles. Keeps creative pipeline full without briefing a copywriter.
## Input
- Your winning ad copy (or topic + audience + offer)
- What made it work (or hypothesis)
- Target platform: Google, Meta, LinkedIn, TikTok
## Variation Framework
### Hook Types (pick 5)
- **Pain-led**: "Tired of [problem]?"
- **Curiosity**: "Most [audience] don't know this..."
- **Social proof**: "[X] companies switched this month"
- **Outcome**: "[Specific result] in [timeframe]"
- **Contrarian**: "Stop [common advice]"
### CTA Variants
- Soft: "See how it works"
- Direct: "Start free trial"
- Urgency: "Limited spots — claim yours"
- Social: "Join [X] [audience] using [product]"
### Format Variants
- Long narrative → bullet list
- Feature-led → benefit-led
- B2B formal → conversational
## Output Per Winning Ad
- 5 hook rewrites
- 3 CTA rewrites
- 2 format variants
= 10 testable variations ready to launch
## Logging
`memory/creative-variation-log.md`: original, variant, platform, CTR, conversion rate, winner flagCustomize the inputs before running. Defaults are a safe starting point.
Next step
Haven't set up Clawdbot yet?
OpenClaw + Telegram + Claude. Takes ~20 minutes.
