This agent monitors the web for competitor mentions — specifically frustration, comparison shopping, or switching intent. It engages at the exact moment someone is open to an alternative.
You're not cold outreaching. You're responding to someone who is actively venting about your competitor right now.
This assumes Clawdbot is already running locally. Set it up first if you haven't.
What It Does
The agent monitors X, Reddit, Google Alerts, and review sites (G2, Capterra 3-star reviews) for competitor mentions matching high-intent trigger phrases. When a match is found, it drafts a contextual insertion reply using the empathy-first formula.
A competitor intelligence file (competitor-list.md) keeps track of each competitor's known weaknesses and your specific differentiator against each one — so every reply is targeted, not generic.
Sources
X, Reddit, G2, Capterra
Trigger
Frustration or switch intent
Mode
Insert naturally
Don't trash competitors. Empathize with the frustration, name one specific differentiator, and keep the CTA low-pressure.
The Skill
Copy the skill below and save it as SKILL.md inside your OpenClaw skills folder, or paste it directly into Clawdbot via Telegram.
---
name: capture-06-competitor-mention-detection-insertion
description: Detect competitor brand mentions across X, Reddit, reviews, and forums. Insert your product as the alternative at the highest-intent moments.
metadata:
{
"openclaw": {
"emoji": "🕵️",
"category": "Demand Capture",
"collection": "Marketing skills for webinar V2"
}
}
---
# Capture 06 Competitor Mention Detection Insertion
**Category:** Demand Capture
## What It Does
Monitors the web for competitor mentions — especially frustration, comparison shopping, or switching intent. Engages at the exact moment someone is open to an alternative.
## Monitor These Sources
- X/Twitter: competitor @handle, brand name, #hashtag
- Reddit: subreddit search + global search
- Google Alerts: set up per competitor name
- Review sites: G2, Capterra (filter: 3-star reviews with complaints)
- YouTube: comments on competitor tutorials
## High-Intent Trigger Phrases
- "I hate [Competitor] because..."
- "[Competitor] doesn't support..."
- "Looking to switch from [Competitor]"
- "[Competitor] pricing is insane / too expensive"
- "[Competitor] vs [anything]"
- "cancelling [Competitor]"
## Insertion Strategy
- **Don't trash the competitor** — it backfires
- **Empathize first** — "That's a common frustration"
- **One specific differentiator** — the clearest reason you're better for their use case
- **Low-pressure CTA** — "Happy to show you how we handle that"
## Competitor Intelligence File
Maintain `memory/competitor-list.md`:
- Name, handle, known weaknesses, your differentiator vs each
## Logging
`memory/competitor-monitor-log.md`: source, mention URL, date, response sent, outcomeCustomize keywords and thresholds before running. Defaults are safe starting points.
Next step
Haven't set up Clawdbot yet?
OpenClaw + Telegram + Claude. Takes ~20 minutes.
