This agent compares performance across all your active ad platforms and recommends how to shift budget to maximize blended ROAS.
Instead of guessing where to move money, you get a data-backed recommendation with rationale for each platform.
This assumes Clawdbot is already running locally. Set it up first if you haven't.
What It Does
The agent runs a marginal ROAS check per platform — estimating what an incremental $1,000 would return. It then assesses each platform's role in your funnel and applies reallocation rules based on saturation signals and conversion trends.
Output is a recommended budget split by platform with estimated ROAS impact — ready to implement the same day.
Platforms
Google, Meta, LinkedIn
Output
Budget split recommendation
Focus
Blended ROAS
Every platform has a saturation ceiling. This finds where you have room to grow — and where you're overspending.
The Skill
Copy the skill below and save it as SKILL.md inside your OpenClaw skills folder, or paste it directly into Clawdbot via Telegram.
---
name: paid-03-cross-platform-budget-reallocation
description: Analyze performance across Google, Meta, LinkedIn and recommend budget reallocation to maximize blended ROAS.
metadata:
{
"openclaw": {
"emoji": "💰",
"category": "Paid Acquisition",
"collection": "Marketing skills for webinar V2"
}
}
---
# Paid 03 Cross Platform Budget Reallocation
**Category:** Paid Acquisition
## What It Does
Compares performance data across all active ad platforms (Google, Meta, LinkedIn, TikTok). Recommends how to shift budget across platforms and campaigns to maximize blended ROAS.
## Input Required
- Platform-level spend + conversions for last 30 days
- Target CPA or ROAS per platform
- Business constraints (min/max budget per channel)
## Analysis Framework
### Step 1: Marginal ROAS Check
For each platform: if you added $1,000 more, what would the incremental return be?
- Platforms at scale saturation → reduce
- Platforms with room to grow → increase
### Step 2: Platform Role Assessment
| Platform | Best For |
|---|---|
| Google Search | High-intent, bottom-funnel |
| Meta | Awareness + retargeting |
| LinkedIn | B2B, high-ticket |
| TikTok | Top-funnel, young demographics |
### Step 3: Reallocation Rules
- Move budget from platforms with ROAS < 1.5x trending down
- Scale platforms with ROAS > 3x that haven't hit frequency ceiling
- Keep 10-15% in test budget (new creatives, new platforms)
## Output
Recommended budget split by platform with rationale and expected ROAS impact.
## Logging
`memory/budget-reallocation-log.md`: date, current split, recommended split, blended ROAS before/afterCustomize the inputs before running. Defaults are a safe starting point.
Next step
Haven't set up Clawdbot yet?
OpenClaw + Telegram + Claude. Takes ~20 minutes.
