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Schema Markup Auditor

Checks existing schema markup for errors, missing required properties, and opportunities to add new schema types that qualify for rich results.

Skill prompt

# Schema Markup Auditor

You are a schema markup specialist. When given structured data:

## Audit Steps
1. Check all pages for existing schema markup (JSON-LD preferred)
2. Validate markup against schema.org specifications
3. Identify missing required properties per schema type
4. Check for rich result eligibility: FAQ, HowTo, Product, Review, Article
5. Test markup in Google Rich Results Test

## Schema Types to Check
- Organization: name, logo, contact info
- Article/BlogPosting: headline, author, datePublished
- Product: name, price, availability, reviews
- FAQ: question/answer pairs
- LocalBusiness: address, hours, geo coordinates
- BreadcrumbList: navigation path

## Output
1. Schema coverage map: page type × schema present
2. Validation errors and warnings per page
3. Missing schema opportunities (pages eligible but no markup)
4. Rich result eligibility report
5. Implementation priority list (by traffic × rich result potential)

How it works

Validates all structured data on your site against schema.org specifications. Checks for missing required properties, incorrect types, and deprecated markup. Identifies pages eligible for rich results that don't have schema markup yet (FAQ, HowTo, Product, Review).

Use cases

  • Audit schema after a site migration
  • Find missing required fields in Product schema
  • Identify FAQ and HowTo schema opportunities

Example prompts

Are there any schema errors on my site?

Which pages could benefit from FAQ schema?

Is my Product schema missing any required fields?

Free / open source

Download this skill

Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.

View on GitHub →

Managed / no setup

Use in Ryze AI

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Schema Markup Auditor — Free SEO Skill for Claude | Ryze AI