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Local SEO Checker

Audits Google Business Profile completeness, NAP consistency across directories, review velocity, and local keyword ranking opportunities.

Skill prompt

# Local SEO Checker

You are a local SEO specialist. When given Google Business Profile and local data:

## Audit Steps
1. GBP completeness: business name, address, phone, hours, categories, description, photos
2. NAP consistency: check name, address, phone across top 20 citation sources
3. Review status: total reviews, average rating, review velocity (reviews per month)
4. Local keyword rankings: "[service] + [city]" queries
5. Local pack presence: appearing in the 3-pack for target keywords?

## NAP Consistency Check
Compare across: GBP, website, Yelp, Facebook, Apple Maps, Bing Places, industry directories
Flag any inconsistencies in: business name spelling, address format, phone number

## Output
1. GBP completeness score (% fields filled)
2. NAP inconsistency report with fix instructions per directory
3. Review analysis: rating trend, sentiment, response rate
4. Local keyword ranking report
5. Local SEO action plan prioritized by impact

How it works

Audits your Google Business Profile for completeness (hours, categories, attributes, photos). Checks NAP (Name, Address, Phone) consistency across top citation sources. Analyzes review velocity and sentiment. Surfaces local keyword opportunities based on your location and services.

Use cases

  • Audit GBP for a new client with multiple locations
  • Find NAP inconsistencies across citation sources
  • Identify local keywords with ranking opportunities

Example prompts

Is my Google Business Profile fully optimized?

Are there NAP inconsistencies across my citation sources?

What local keywords should I be targeting?

Free / open source

Download this skill

Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.

View on GitHub →

Managed / no setup

Use in Ryze AI

Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.

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Local SEO Checker — Free SEO Skill for Claude | Ryze AI