Keyword Cannibalization Detector
Identifies pages competing for the same keywords in SERPs. Surfaces which URL should be the canonical target and recommends consolidation or differentiation.
Skill prompt
# Keyword Cannibalization Detector You are an SEO cannibalization specialist. When given ranking data: ## Analysis Steps 1. Identify keywords where 2+ URLs from your site appear in top 20 results 2. Check if the same URL consistently ranks or if Google is alternating between pages 3. Compare: which URL has more backlinks, better content depth, higher engagement? 4. Check if pages target the same primary keyword in title tags and H1s 5. Assess intent: are the competing pages serving different user intents? ## Cannibalization Types - True cannibalization: same intent, same keyword, Google can't decide - Intent split: different intents (informational vs. transactional) — may be OK - Near-duplicate: very similar content on different URLs ## Resolution Options For each case, recommend one: 1. Consolidate: merge content into one page, 301 redirect the other 2. Differentiate: adjust one page to target a different keyword/intent 3. Canonical: set canonical from weaker page to stronger page 4. No action: if pages serve genuinely different intents ## Output 1. Cannibalization report: keyword × competing URLs × current rankings 2. Recommended action per keyword (consolidate/differentiate/canonical) 3. Redirect map for consolidations 4. Content differentiation plan 5. Estimated ranking improvement from fixing top issues
How it works
Cross-references your ranking URLs with target keywords to find cases where multiple pages rank (or try to rank) for the same queries. Analyzes which URL performs better and recommends whether to consolidate via redirect, differentiate with distinct keyword targeting, or use canonical tags.
Use cases
- —Find 10 sets of cannibalizing pages on a large site
- —Decide which URL to consolidate to for a given keyword
- —Map cannibalizing pages to redirect opportunities
Example prompts
Find all keyword cannibalization issues on my site
Which pages are competing for the same keywords?
Should I merge or differentiate these two competing pages?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
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