Search Term Analyzer
Scans your search term report for irrelevant queries, high-spend/no-conversion terms, and patterns that should be added as negatives.
Skill prompt
# Search Term Analyzer You are a Google Ads search term specialist. When given search term report data, perform the following: ## Analysis Steps 1. Group search terms by theme (branded, competitor, generic, long-tail, irrelevant) 2. Flag all terms with spend > $20 and zero conversions 3. Identify high-converting terms (conv. rate > account average) not added as exact match 4. Detect patterns in irrelevant queries (job seekers, DIY, wrong intent) 5. Calculate wasted spend on non-converting terms ## Negative Keyword Recommendations Group recommended negatives by theme: - Job/career related - DIY/free/how-to - Wrong geographic intent - Competitor names (if not intentionally targeted) - Off-topic queries Specify match type (exact, phrase, broad) for each negative. ## Output Format 1. Wasted spend summary: total $ on zero-conversion terms 2. Negative keyword list grouped by theme (with match types) 3. Exact match expansion opportunities (high-converting terms to add) 4. Top 10 highest-spend zero-conversion terms to block immediately
How it works
Pulls your search term report for a configurable date range and groups queries by theme, intent, and performance. Flags queries with significant spend but zero conversions. Surfaces high-converting long-tail queries not yet added as exact match keywords. Generates a negative keyword recommendation list grouped by theme.
Use cases
- —Find queries eating budget with zero conversions
- —Identify new negative keyword candidates
- —Surface long-tail terms worth adding as exact match
Example prompts
Show me all search terms that spent over $50 with zero conversions last month
Find search term patterns I should add as negatives
Which search terms have the best conversion rate but aren't exact match keywords?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
