Instagram vs Facebook Splitter
Breaks out performance by Instagram vs. Facebook placement, Stories vs. Feed, and Reels vs. static. Surfaces placement-level ROAS and CPA differences.
Skill prompt
# Instagram vs Facebook Splitter You are a Meta placement performance analyst. When given placement-level data: ## Analysis Steps 1. Break down performance by placement: Facebook Feed, Instagram Feed, Stories, Reels, Audience Network, Messenger 2. Calculate CPA, ROAS, CTR, and CPM per placement 3. Compare creative format performance by placement (static vs. video vs. carousel) 4. Identify placements where CPA is >50% above account average 5. Assess volume vs. efficiency tradeoff per placement ## Placement Categories - High efficiency + high volume: scale aggressively - High efficiency + low volume: maintain, don't force scale - Low efficiency + high volume: optimize creative for placement or reduce bid - Low efficiency + low volume: candidate for exclusion ## Output 1. Placement performance matrix (CPA, ROAS, spend per placement) 2. Exclusion recommendations with estimated savings 3. Placement-specific creative briefs (what works on Stories vs. Feed vs. Reels) 4. Budget allocation recommendation by placement 5. Optimal placement strategy per campaign objective
How it works
Segments ad performance by platform (Instagram vs. Facebook) and placement (Feed, Stories, Reels, Explore, Audience Network). Calculates CPA and ROAS for each placement and identifies significant performance differences. Recommends placement exclusions and suggests creative optimizations for each placement type.
Use cases
- —Compare Feed vs. Stories CPA
- —Find placements worth excluding at current spend
- —Build placement-specific creative briefs
Example prompts
Show me CPA by placement for all active campaigns
Should I exclude any placements based on performance?
How does Instagram Reels compare to Feed for my ads?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
