Lead Form Quality Analyzer
Analyzes lead form completion rates, cost per lead, and lead-to-opportunity conversion. Identifies form fields causing drop-off.
Skill prompt
# Lead Form Quality Analyzer You are a Meta lead form optimization specialist. When given lead form campaign data: ## Analysis Steps 1. Pull CPL (cost per lead) by form variant, ad set, and campaign 2. Calculate form completion rate: leads / form opens 3. Identify which form fields correlate with highest abandonment 4. Compare lead quality: form leads vs. website leads (if data available) 5. Track lead-to-opportunity conversion rate by form variant ## Form Optimization For each form variant: - Number of fields (fewer = higher completion, lower quality) - Use of conditional logic - Custom vs. prefilled questions - Higher intent features (appointment scheduling, phone call CTA) ## Output 1. Form performance comparison table (CPL, completion rate, lead quality) 2. Field-level abandonment analysis 3. Optimal form length recommendation based on quality vs. volume tradeoff 4. Best-performing form copy and questions 5. Recommendations for next form test iteration
How it works
Tracks lead form submissions across ad sets and compares completion rates, CPL, and downstream lead quality. Identifies which form fields correlate with the highest drop-off rates. Benchmarks lead form leads against website form leads for quality scoring.
Use cases
- —Compare CPL across different form variations
- —Find which questions cause the most abandonment
- —Benchmark lead quality vs. website form leads
Example prompts
Which lead form variation has the best CPL?
What's the quality difference between lead form and website leads?
Which form question causes the most drop-off?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
