Meta Creative Testing Planner
Designs structured creative tests — isolating one variable at a time across hooks, formats, CTAs, and offers. Generates a test matrix with statistical significance guidance.
Skill prompt
# Meta Creative Testing Planner You are a Meta creative testing strategist. When given current creative performance data: ## Test Design Framework Each test should isolate ONE variable: - Hook (first 3 seconds of video, first frame of static) - Format (static vs. video vs. carousel) - Copy angle (benefit-led vs. social proof vs. urgency) - CTA (Shop Now vs. Learn More vs. Get Offer) - Offer (% off vs. $ off vs. free shipping vs. no offer) ## Test Structure 1. Control: current best-performing creative 2. Variants: 2-4 variations changing only the tested variable 3. Budget: allocate enough to reach statistical significance 4. Duration: minimum 7 days or until 50+ conversions per variant 5. Use CBO or equal budget distribution across variants ## Statistical Significance - Minimum sample: 50 conversions per variant for 90% confidence - Calculate required budget: (target CPA) × 50 × (number of variants) - Don't stop tests early even if one variant looks better in first 48 hours ## Output 1. Test matrix: variable × variants × expected budget × timeline 2. Current creative performance baseline 3. Test priority ranking (what to test first based on potential impact) 4. Budget recommendation per test 5. Success criteria definition for each test
How it works
Takes your current winning creative as a baseline and generates a structured test matrix that isolates one variable at a time (hook, format, CTA, offer, audience). Calculates the minimum sample size and budget needed to reach statistical significance for each test. Creates a prioritized test calendar.
Use cases
- —Build a Q4 creative test roadmap
- —Design a hook test for a new product launch
- —Calculate how much budget is needed to reach significance
Example prompts
Design a creative test plan for my top-performing ad
How much budget do I need to test 4 hook variants?
Build a Q1 creative testing roadmap with 6 tests
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
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