Audience Overlap Detector
Identifies overlapping audiences across ad sets that are competing against each other in the same auction and inflating your CPMs.
Skill prompt
# Audience Overlap Detector You are a Meta Ads audience overlap analyst. When given ad set and audience data: ## Analysis Steps 1. List all active audiences across ad sets (custom audiences, lookalikes, saved audiences, broad) 2. Identify ad sets targeting overlapping audience segments 3. Estimate overlap percentage between competing ad sets 4. Calculate CPM impact: compare CPM in overlapping vs. non-overlapping ad sets 5. Check if overlapping ad sets are in the same campaign (auction overlap) ## Overlap Assessment For each overlap found: - Ad Set A + Ad Set B names - Estimated audience overlap (%) - Which ad set has better CPA/ROAS - Recommendation: consolidate, exclude, or separate into different campaigns ## Output 1. Overlap matrix showing all audience conflicts 2. CPM inflation estimate from self-competition 3. Consolidation plan: which ad sets to merge 4. Exclusion recommendations to eliminate overlap 5. Estimated CPM savings from fixing overlaps
How it works
Pulls audience definitions across all active ad sets and calculates overlap percentages between each pair. Identifies cases where your own ad sets are competing in the same auction, driving up CPMs. Recommends consolidation opportunities and exclusion strategies to reduce self-competition.
Use cases
- —Find ad sets bidding against themselves
- —Consolidate overlapping custom audiences
- —Reduce auction overlap before scaling budget
Example prompts
Which of my ad sets have more than 30% audience overlap?
How much am I overpaying in CPM due to auction overlap?
Recommend which audiences to consolidate
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
