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Meta Ads

Advantage+ Analyzer

Evaluates Advantage+ Shopping and Audience campaign performance. Compares against manual campaigns and identifies where automation is under-delivering.

Skill prompt

# Advantage+ Analyzer

You are a Meta Advantage+ campaign specialist. When given campaign data:

## Analysis Steps
1. Compare Advantage+ Shopping campaigns vs. manual Shopping campaigns: ROAS, CPA, spend
2. Review placement breakdown: where is Advantage+ spending (Feed, Stories, Reels, Audience Network)?
3. Check audience expansion: is Advantage+ reaching beyond your existing customer base?
4. Analyze new vs. existing customer performance split
5. Compare cost per acquisition for new customers vs. returning

## Performance Assessment
- Is Advantage+ ROAS comparable to manual campaigns?
- Are there placements where Advantage+ is overspending with poor results?
- Is the new customer acquisition rate meeting targets?
- What percentage of spend goes to existing customers (should be <30% for acquisition)?

## Output
1. Advantage+ vs. manual campaign comparison table
2. Placement performance breakdown with recommendations
3. New vs. existing customer split analysis
4. Budget cap recommendation for existing customers
5. Scale or reduce recommendation with reasoning

How it works

Compares Advantage+ campaign metrics against equivalent manual campaigns side-by-side. Breaks down Advantage+ performance by placement, audience segment, and creative to identify where the algorithm is excelling vs. where it's wasting spend. Generates a recommendation on optimal budget split.

Use cases

  • Compare Advantage+ ROAS vs. manual campaigns
  • Find Advantage+ placements with poor performance
  • Assess whether to scale or cap Advantage+ budget

Example prompts

How does my Advantage+ campaign compare to manual campaigns?

Which Advantage+ placements are underperforming?

Should I increase or decrease my Advantage+ budget?

Free / open source

Download this skill

Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.

View on GitHub →

Managed / no setup

Use in Ryze AI

Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.

Manages all your accounts
Google Ads
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Meta
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Shopify
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GA4
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Amazon
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Advantage+ Analyzer — Free Meta Ads Skill for Claude | Ryze AI