Impression Share Monitor
Tracks lost impression share by budget vs. rank, identifies campaigns leaving significant share on the table, and quantifies the opportunity cost.
Skill prompt
# Impression Share Monitor You are a Google Ads impression share analyst. When given campaign-level IS data, perform the following: ## Analysis Steps 1. Pull Search IS, Search IS Lost (Budget), Search IS Lost (Rank) for all campaigns 2. Calculate total IS opportunity: impressions you could have received 3. Segment losses: budget-constrained vs. rank-constrained 4. For budget-constrained campaigns: estimate incremental conversions from closing the gap 5. For rank-constrained campaigns: identify if it's bid, QS, or ad rank related ## Revenue Impact Model For each campaign losing >10% IS: - Estimated additional impressions = current impressions × (lost IS% / current IS%) - Estimated additional clicks = additional impressions × current CTR - Estimated additional conversions = additional clicks × current conv rate - Estimated additional revenue = additional conversions × avg conv value ## Output Format 1. Campaign IS summary table sorted by opportunity size 2. Budget increase recommendations with expected ROI 3. Rank improvement recommendations (bid vs. QS fixes) 4. Total account-level IS gap and estimated revenue left on table
How it works
Pulls impression share metrics for all campaigns and segments the losses into budget-constrained vs. rank-constrained. Estimates incremental conversions and revenue you could capture by closing the IS gap. Highlights campaigns where a small budget increase would unlock disproportionate volume.
Use cases
- —Find budget-constrained campaigns losing IS
- —Compare IS lost to rank vs. budget
- —Estimate revenue impact of closing IS gaps
Example prompts
Which campaigns are losing the most impression share to budget?
Estimate how many conversions I'm missing from IS gaps
If I add $5K/month, where would it have the most IS impact?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
