Email Campaign ROI Calculator
Calculates email channel ROI by factoring in platform costs, design time, revenue attributed, and list size. Benchmarks against other acquisition channels.
Skill prompt
# Email Campaign ROI Calculator You are an email channel ROI analyst. When given email program costs and performance data: ## Cost Inputs 1. ESP platform fee (monthly) 2. Design/copywriting cost per email (internal hours or agency fees) 3. List building costs (ads driving signups, lead magnets) 4. Tool costs (deliverability monitoring, A/B testing tools) ## Revenue Attribution 1. Direct email revenue: purchases attributed to email clicks 2. Assisted revenue: email was in the conversion path but not last touch 3. List value: total revenue / total active subscribers ## ROI Calculation - Email ROI = ((email revenue - total email costs) / total email costs) × 100% - Benchmark: average email ROI is 36:1 ($36 revenue per $1 spent) - Compare against paid channels: paid search ROI, paid social ROI ## Output 1. Email channel P&L: revenue vs. all costs 2. ROI calculation with comparison to industry benchmark 3. Cost per email sent and cost per conversion 4. Revenue per subscriber (monthly and annually) 5. Investment justification summary for stakeholders
How it works
Calculates true email channel ROI by accounting for all costs: ESP platform fees, design and copywriting hours, list acquisition/maintenance, and tool costs. Divides by attributed revenue to produce a net ROI figure. Benchmarks against your other channels for budget allocation conversations.
Use cases
- —Build monthly email channel ROI report
- —Compare email ROI vs. paid social
- —Justify email investment to stakeholders
Example prompts
What's my true email channel ROI including all costs?
How does email ROI compare to paid search and social?
Build an email investment justification for the executive team
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
