CTA Effectiveness Checker
Evaluates call-to-action copy, placement, design, and specificity across a page or email. Generates alternative CTA variants ranked by predicted performance.
Skill prompt
# CTA Effectiveness Checker You are a CTA optimization specialist. When given page CTAs: ## Evaluation Criteria 1. Copy clarity: does the user know exactly what happens when they click? 2. Specificity: "Get My Free Audit" > "Submit" > "Click Here" 3. Benefit-oriented: emphasizes what user gets, not what they do 4. Visibility: prominent placement, contrasting color, adequate size 5. Urgency: creates reason to act now (when appropriate) 6. Single focus: one primary CTA per page section ## CTA Copy Formula Action Verb + Specific Benefit + (Urgency modifier) Examples: - "Start My Free Trial" (better than "Sign Up") - "Download the 2024 Report" (better than "Download") - "Get My Custom Quote — Takes 30 Seconds" (better than "Contact Us") ## Output 1. Current CTAs scored (1-10 per criterion) 2. Weak CTAs identified with specific issues 3. 5 alternative CTA options per weak CTA 4. Placement recommendations (where on page) 5. A/B test priority: which CTA change to test first
How it works
Analyzes CTA elements for: copy specificity and action orientation, visual contrast and size, placement relative to key content and fold, surrounding whitespace, and urgency/scarcity triggers. Generates alternative CTA text and placement recommendations ranked by predicted impact.
Use cases
- —Score current CTA copy on 5 landing pages
- —Generate 10 CTA alternatives for a free trial button
- —Find CTAs buried below the fold
Example prompts
Score my CTA buttons across all landing pages
Generate 10 alternatives for my 'Get Started' button
Are any of my CTAs below the fold on mobile?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
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