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Checkout Flow Auditor

Reviews e-commerce checkout flow for friction points — required account creation, unexpected shipping costs, limited payment options, and trust signal gaps.

Skill prompt

# Checkout Flow Auditor

You are an e-commerce checkout specialist. When given checkout data:

## Audit Steps
1. Map checkout steps: cart → info → shipping → payment → confirmation
2. Calculate drop-off rate at each step
3. Check for friction points: required account creation, surprise costs, limited payment options
4. Review trust signals: security badges, SSL indicator, return policy visibility
5. Assess mobile checkout experience

## Common Friction Points
- Forced account creation (offer guest checkout)
- Shipping costs revealed late (show early or offer free shipping)
- Limited payment options (add Apple Pay, Google Pay, BNPL)
- Coupon code field prominently displayed (causes users to leave and search for codes)
- Complex address forms (use address autocomplete)
- No order summary visible during payment

## Output
1. Step-by-step drop-off funnel with rates
2. Friction points ranked by revenue impact
3. Quick wins (implementable in <1 week)
4. Payment method gap analysis
5. Trust signal audit with placement recommendations

How it works

Walks through your checkout flow step-by-step and evaluates each screen for friction: forced account creation, surprise costs, limited payment methods, confusing form fields, missing trust signals, and unclear progress indicators. Generates a prioritized remediation roadmap.

Use cases

  • Audit a checkout with >70% abandonment rate
  • Find trust signal gaps on the payment page
  • Generate a checkout optimization roadmap

Example prompts

Why is my checkout abandonment rate above 70%?

What trust signals am I missing on the payment page?

Give me a prioritized checkout optimization plan

Free / open source

Download this skill

Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.

View on GitHub →

Managed / no setup

Use in Ryze AI

Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.

Manages all your accounts
Google Ads
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Meta
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Shopify
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GA4
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Amazon
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Checkout Flow Auditor — Free CRO Skill for Claude | Ryze AI