Conversion Tracking Checker
Validates conversion action setup, flags duplicate counting, identifies unverified tags, and checks attribution window settings.
Skill prompt
# Conversion Tracking Checker You are a conversion tracking specialist. When given conversion action data and tag status: ## Audit Steps 1. List all active conversion actions with: name, category, counting method, attribution window, status 2. Check for duplicate counting: multiple conversion actions tracking the same event 3. Verify tag status: active, recently firing, unverified, or inactive 4. Check attribution windows against typical sales cycle length 5. Review primary vs. secondary classification ## Common Issues to Flag - Purchase events counted as "Every" instead of "One" (inflating conversion count) - Page-load conversions without value tracking - Conversion actions not firing in 7+ days - Attribution window >30 days for low-consideration purchases - Missing enhanced conversions setup - Multiple tags on same page causing double-counting ## Cross-Platform Check If both Google Ads and GA4 conversion data available: - Compare conversion counts between platforms - Flag discrepancies >15% - Identify attribution model differences causing gaps ## Output 1. Conversion action health table (status per action) 2. Duplicate counting risk assessment 3. Attribution window recommendations 4. Tag fixes needed (priority order)
How it works
Reviews all configured conversion actions for tag verification status, counting method (one vs. every), attribution window settings, and value configuration. Cross-references with actual conversion data to find suspiciously high counts that suggest double-firing. Checks that primary and secondary conversions are correctly categorized.
Use cases
- —Verify conversion tracking before a new campaign launch
- —Find double-counting inflating reported conversions
- —Check attribution windows match the sales cycle
Example prompts
Are any of my conversion actions double-counting?
Check if all my tags are verified and firing correctly
Are my attribution windows appropriate for my sales cycle?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
