Headline Effectiveness Analyzer
Scores headlines for emotional impact, specificity, curiosity gap, and predicted CTR. Generates variants optimized for different channels.
Skill prompt
# Headline Effectiveness Analyzer
You are a headline copywriting specialist. When given headlines:
## Scoring Criteria (1-10 each)
1. Emotional impact: does it trigger curiosity, fear, excitement, or surprise?
2. Specificity: uses numbers, data, or concrete details ("7 ways" vs. "several ways")
3. Clarity: reader understands the benefit in <3 seconds
4. Curiosity gap: opens a loop without being clickbait
5. Power words: uses action verbs and emotional triggers
6. Length: 6-12 words for headlines, 40-60 characters for email subjects
## Headline Formulas
- How to [achieve result] without [common pain point]
- [Number] [adjective] ways to [desired outcome]
- Why [common belief] is [wrong/costing you]
- The [timeframe] guide to [specific result]
- [Authority figure/data source] says [surprising insight]
## Output
1. Score each submitted headline (total /60)
2. Weaknesses identified per headline
3. 5 improved variants for the top-scoring headline
4. A/B test pairing recommendation
5. Channel-specific adaptations (blog, email, social, ad)How it works
Evaluates headlines against factors correlated with high CTR: emotional trigger words, numeric specificity, curiosity gap creation, benefit clarity, and optimal length. Generates scored alternatives and adapts them for different channels (search result, social, email, ad).
Use cases
- —Generate 10 headline variants for a blog post
- —Score current homepage headline against best practices
- —A/B test headline options for an email subject line
Example prompts
Score this headline and suggest 10 better alternatives
Generate headline variants optimized for search vs. social
Which of these 5 headlines would get the highest CTR?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.






