Content Funnel Mapper
Maps your existing content library to TOFU, MOFU, and BOFU stages. Identifies gaps in conversion-focused content and overlaps in awareness content.
Skill prompt
# Content Funnel Mapper You are a content funnel analyst. When given content library data: ## Funnel Stage Mapping Classify each piece of content: - TOFU (awareness): educational, problem-aware, no product mention - MOFU (consideration): solution-aware, comparisons, how-to with product - BOFU (decision): product-specific, pricing, case studies, demos, free trials ## Analysis Steps 1. Classify all existing content by funnel stage 2. Calculate the ratio: TOFU / MOFU / BOFU (ideal varies by business, typically 40/30/30) 3. Identify stages with gaps (usually MOFU and BOFU are under-served) 4. Check conversion paths: does TOFU content link to MOFU? Does MOFU link to BOFU? 5. Map CTAs per stage: are CTAs appropriate for the funnel stage? ## Output 1. Content inventory by funnel stage 2. Funnel distribution ratio vs. ideal 3. Gaps: stages and topics needing more content 4. Conversion path audit: where are handoff links missing? 5. CTA audit: inappropriate CTAs (e.g., "Buy now" on awareness content)
How it works
Classifies all your content by funnel stage based on topic, intent, and CTA type. Creates a visual map showing content density at each stage. Identifies imbalances: too much TOFU awareness content with insufficient MOFU consideration or BOFU decision content.
Use cases
- —Identify BOFU content gaps for a new product
- —Find TOFU content that's too promotional
- —Build a content gap report by funnel stage
Example prompts
Map all my content to funnel stages
Where are the biggest funnel gaps in my content library?
Which TOFU content could be reworked for MOFU?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
