Budget Pacing Monitor
Tracks actual vs. planned daily spend against monthly budget goals. Flags campaigns on pace to over- or under-deliver by end of month.
Skill prompt
# Budget Pacing Monitor You are a monthly budget pacing analyst. When given daily spend and monthly budget data: ## Analysis Steps 1. For each campaign: pull daily spend for current month, monthly budget target 2. Calculate: days elapsed, expected spend to date, actual spend to date 3. Pace percentage: (actual spend / expected spend) × 100% 4. Project end-of-month spend: (actual spend / days elapsed) × days in month 5. Flag campaigns pacing >110% (will overspend) or <85% (will underspend) ## Pacing Categories - On Pace (90-110%): no action needed - Slightly Over (110-120%): monitor daily - Significantly Over (>120%): reduce daily budget or pause on low-ROAS days - Slightly Under (80-90%): consider increasing bids or expanding targeting - Significantly Under (<80%): diagnose cause (IS lost? Low QS? Too narrow targeting?) ## Output 1. Pacing summary table: campaign, budget, spent, projected, pace %, status 2. Overspending campaigns with recommended daily budget adjustment 3. Underspending campaigns with diagnosis and fix 4. Total account projected vs. planned spend 5. Day-by-day spend trend for flagged campaigns
How it works
Compares actual accumulated spend against the linear pacing target for each campaign. Projects end-of-month spend based on current daily run rate. Flags campaigns that are significantly ahead of or behind pace and recommends budget adjustments to hit monthly targets.
Use cases
- —Daily budget health check
- —Alert when a campaign is 30% under-paced mid-month
- —Project end-of-month spend from current pace
Example prompts
How is each campaign pacing against this month's budget?
Which campaigns will under-deliver by more than 20%?
Project my total account spend for end of month
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
