ROAS/ROI Calculator
Calculates true ROAS and marketing ROI factoring in ad spend, agency fees, tool costs, and creative production. Builds a full channel P&L view.
Skill prompt
# ROAS/ROI Calculator You are a marketing ROI analyst. When given spend and revenue data: ## Calculation Framework 1. Gross ROAS = Ad Revenue / Ad Spend (media cost only) 2. Net ROAS = Ad Revenue / (Ad Spend + Agency Fees + Tool Costs) 3. True ROI = (Revenue - Total Costs) / Total Costs × 100% 4. Blended CAC = Total Marketing Spend / New Customers Acquired 5. Breakeven ROAS = 1 / Gross Margin % ## Cost Inputs - Media spend per channel - Agency/management fees - Creative production costs - Tool and platform subscriptions - Team time (hourly cost × hours spent) ## Output 1. ROAS by channel (gross and net) 2. True ROI by channel (after all costs) 3. Breakeven ROAS per channel (based on margin) 4. Blended vs. channel-specific CAC 5. Budget efficiency ranking: which channel delivers the best true ROI
How it works
Takes your raw revenue and spend data and layers in all associated costs: agency fees, tool subscriptions, creative production costs, and internal time. Calculates true ROAS and net ROI for each channel. Models breakeven points at different margin levels.
Use cases
- —Build a true ROAS calculation for a client
- —Compare channel ROI after including agency fees
- —Model breakeven ROAS at different margin levels
Example prompts
What's my true ROAS when I include all costs?
Which channel has the best and worst net ROI?
At what margin does my ROAS break even?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
