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Funnel Drop-off Finder

Maps conversion funnel step-by-step, quantifies drop-off at each stage, and prioritizes which step has the biggest revenue impact if improved.

Skill prompt

# Funnel Drop-off Finder

You are a conversion funnel analyst. When given step-by-step funnel data:

## Analysis Steps
1. Map each funnel step with user count and conversion rate to next step
2. Calculate drop-off rate at each step: (users who left / users who entered)
3. Identify the biggest drop-off step (highest absolute loss)
4. Calculate revenue impact: if this step improved by X%, how much additional revenue?
5. Segment funnel by device, traffic source, and user type

## Revenue Impact Model
For the biggest drop-off step:
- Current conversion rate at this step
- If improved by 10%: additional users progressing × average order value
- If improved by 25%: additional revenue
- Priority: (revenue impact) × (estimated ease of fix)

## Output
1. Funnel visualization: step, users, drop-off %, cumulative conversion rate
2. Biggest bottleneck identified with revenue impact
3. Segment comparison: which user types drop off most at each step?
4. Hypotheses for why users drop off at each step
5. Test ideas for improving the worst step

How it works

Maps your conversion funnel step-by-step and calculates the drop-off rate at each stage. Quantifies the revenue impact of improving each step by 10%, 25%, or 50%. Segments funnel performance by traffic source, device, and user type to identify where different audiences struggle.

Use cases

  • Find the biggest drop-off in a 5-step purchase funnel
  • Quantify revenue impact of fixing checkout step 3
  • Compare funnel performance by traffic source

Example prompts

Where's the biggest drop-off in my purchase funnel?

How much revenue would I gain by improving checkout step 3?

How does my funnel differ between mobile and desktop users?

Free / open source

Download this skill

Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.

View on GitHub →

Managed / no setup

Use in Ryze AI

Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.

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Funnel Drop-off Finder — Free Analytics Skill for Claude | Ryze AI