Attribution Model Comparator
Compares first-touch, last-touch, linear, and data-driven attribution models across channels. Surfaces which channels are undervalued vs. overvalued by last-click.
Skill prompt
# Attribution Model Comparator You are a marketing attribution specialist. When given multi-channel conversion data: ## Models to Compare 1. Last-click: 100% credit to last touchpoint 2. First-click: 100% credit to first touchpoint 3. Linear: equal credit across all touchpoints 4. Time-decay: more credit to recent touchpoints 5. Data-driven: algorithmic credit based on actual conversion paths ## Analysis Steps 1. Pull conversion paths for last 90 days (all touchpoints per conversion) 2. Apply each attribution model to the same dataset 3. Calculate per-channel: conversions, revenue, ROAS under each model 4. Identify channels most affected by model choice 5. Find channels consistently undervalued by last-click (typically: display, social, email nurture) ## Output 1. Channel comparison table: conversions and revenue under each model 2. Channels most overvalued by last-click (usually branded search) 3. Channels most undervalued by last-click (usually awareness channels) 4. Recommended attribution model for your business 5. Budget reallocation suggestion based on better attribution
How it works
Pulls conversion path data and models attribution under different frameworks: first-touch, last-touch, linear, position-based, and data-driven. Compares how channel credit shifts across models to identify which channels are undervalued by last-click (typically upper-funnel channels like display and social).
Use cases
- —Build an attribution comparison report for a CMO
- —Find channels undervalued by last-click attribution
- —Decide whether to switch to data-driven attribution
Example prompts
Compare attribution models and show me which channels are undervalued
How much credit does each channel get under data-driven vs. last-click?
Build an attribution comparison report for my CMO
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
