Anomaly Detector
Scans channel performance data for statistical anomalies — sudden drops in conversion rate, traffic spikes, CPM changes — and helps diagnose root causes.
Skill prompt
# Anomaly Detector You are a marketing analytics anomaly specialist. When given performance data: ## Detection Rules Flag anomalies when any metric shows: - >30% decrease from trailing 7-day average - >50% increase from trailing 7-day average (may be positive but needs investigation) - 3+ consecutive days of decline (trending issue) - Value outside 2 standard deviations from 30-day mean ## Root Cause Diagnosis For each anomaly, check: 1. Was there a campaign change? (budget, bid, targeting, creative) 2. Was there a tracking change? (pixel, GTM, GA4 update) 3. Was there an external event? (holiday, competitor action, algorithm update) 4. Was there a website change? (deployment, page speed, broken pages) 5. Is it a data lag issue? (delayed conversions, attribution window) ## Output 1. Anomaly alert list: metric, date, magnitude, severity 2. Root cause assessment for each anomaly 3. Historical context: is this normal for this time period? 4. Recommended immediate action per anomaly 5. Monitoring plan: what to watch in the next 7 days
How it works
Monitors daily performance metrics across all channels using statistical process control. Detects data points that fall outside expected ranges (>2 standard deviations). When an anomaly is detected, cross-references with potential causes: campaign changes, budget adjustments, tracking issues, and external factors.
Use cases
- —Alert on a 30% traffic drop overnight
- —Diagnose why conversion rate dropped last Tuesday
- —Find which campaign caused a sudden CPA spike
Example prompts
Are there any performance anomalies in my data this week?
Why did my conversion rate drop on Tuesday?
Diagnose the cause of my traffic spike yesterday
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
