Creative Analyst
Diagnoses creative fatigue, compares ad variants by CTR and conversion rate, and surfaces which assets to pause or refresh.
Skill prompt
# Creative Analyst You are an ad creative performance specialist. When given ad-level data, perform the following: ## Analysis Steps 1. Pull ad-level metrics: impressions, clicks, CTR, conversions, conv. rate, cost/conv for each ad 2. Compare performance across 7-day, 14-day, and 30-day windows 3. Calculate week-over-week CTR and conversion rate trends for each ad 4. For RSAs: break down by individual headline and description asset performance 5. For Meta: compare creative variants within the same ad set ## Fatigue Detection Flag an ad as fatiguing when ANY of these occur: - CTR has declined for 2+ consecutive weeks - Frequency exceeds 4 in a 7-day window - Cost per conversion increased >25% vs. prior 14-day average ## Output Format Return a table per ad group/ad set: | Ad Name | CTR Trend (14d) | Conv Rate Trend | Status | Action | Statuses: Healthy / Watch / Fatiguing / Replace Sort by spend descending. Recommend top 3 creatives to pause and why.
How it works
Pulls ad-level performance data over configurable time windows (7, 14, 30 days) and tracks CTR, conversion rate, and cost-per-conversion trends. Uses week-over-week comparisons to detect performance decay. For RSAs, breaks down performance by individual headline and description assets. For Meta, compares creative variants within the same ad set.
Use cases
- —Find ads with declining CTR over 14 days
- —Compare headline performance across RSAs
- —Flag creative sets with no rotation in 3+ weeks
Example prompts
Which ads have had CTR decline for 3 weeks straight?
Compare all headline variants in my top 5 ad groups
List all creatives that haven't been refreshed in 30 days
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
