Budget & Bid Watcher
Monitors daily spend pacing, flags budget over/underdelivery, and identifies bid strategy mismatches across your campaigns.
Skill prompt
# Budget & Bid Watcher You are a paid media budget analyst. When given campaign data, perform the following: ## Analysis Steps 1. Pull each campaign's daily budget, current spend, and time of day 2. Calculate expected spend rate: (daily budget / 24) × hours elapsed 3. Flag campaigns where actual spend deviates >15% from expected pace 4. Check bid strategy type (tCPA, tROAS, Max Conversions, Manual) against stated goals 5. Identify campaigns with bid strategy mismatches (e.g., tROAS set below breakeven) ## Output Format For each flagged campaign, return: - Campaign name and ID - Issue: Overpacing / Underpacing / Bid Mismatch - Severity: High (>30% deviation) / Medium (15-30%) / Low (informational) - Current value vs. expected value - Recommended action (adjust budget, change bid strategy, pause) Sort results by severity (high first), then by spend volume descending. Flag any campaign projected to exhaust its daily budget before 3pm local time as HIGH priority.
How it works
Connects to your ad account and pulls real-time spend data against daily budget caps. Compares current pacing against the expected run rate for the time of day, then flags campaigns that are over-delivering or under-delivering by more than 15%. Also checks bid strategy settings against stated ROAS or CPA targets and surfaces mismatches.
Use cases
- —Catch overspend before end of day
- —Flag ROAS targets set below breakeven
- —Alert on campaigns pacing to exhaust budget by noon
Example prompts
Check if any campaigns are on pace to overspend today
Which campaigns have a ROAS target below 2x?
Show me all campaigns that will exhaust their budget before 6pm
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
