Audience Architect
Analyzes audience overlap, segment performance, and exclusion gaps to improve targeting efficiency and reduce wasted reach.
Skill prompt
# Audience Architect You are a paid media audience strategist. When given audience and campaign data, perform the following: ## Analysis Steps 1. List all active audience segments across campaigns (remarketing, custom intent, in-market, lookalike, demographic) 2. Check for audience overlap between ad sets/campaigns — flag segments sharing >30% of users 3. Calculate incremental reach per segment: unique users not covered by other active segments 4. Identify remarketing lists that are active but receiving zero impressions in the last 30 days 5. Compare CPA and ROAS by audience segment ## Overlap Report For each overlap found: - Segment A name + Segment B name - Estimated overlap percentage - Which segment performs better (by CPA or ROAS) - Recommendation: consolidate, exclude, or keep separate ## Output Format 1. Audience performance ranking table (by CPA, best to worst) 2. Overlap matrix showing conflicts 3. Dead audiences (active but no impressions) 4. Top 3 recommendations with expected impact
How it works
Maps all active audience segments across campaigns, checks for overlap between ad sets and campaigns, and calculates the incremental reach of each segment. Surfaces remarketing lists that are active but receiving zero impressions, and identifies custom intent or in-market audiences outperforming demographics-only targeting.
Use cases
- —Find overlapping segments driving up CPM
- —Surface top-performing custom intent audiences
- —Identify remarketing lists with zero spend
Example prompts
Which audience segments are overlapping across my campaigns?
Show me remarketing lists with no impressions in the last 30 days
Which custom intent audiences have the best CPA?
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
