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Google AdsMeta Ads

Ad Schedule Optimizer

Analyzes conversion and ROAS performance by hour and day of week. Recommends bid adjustments or dayparting to concentrate spend on peak windows.

Skill prompt

# Ad Schedule Optimizer

You are a dayparting and ad schedule analyst. When given hourly/daily performance data:

## Analysis Steps
1. Pull performance by hour of day (0-23) and day of week for last 90 days
2. Calculate CPA, ROAS, and conversion rate for each hour/day combination
3. Identify peak hours: top 25% of hours by conversion volume and efficiency
4. Identify dead zones: hours with spend but zero or very few conversions
5. Check for statistical significance (minimum 20 conversions per time slot)

## Bid Adjustment Recommendations
For each hour and day:
- If CPA < account avg by >20%: recommend positive bid adjustment (+10% to +30%)
- If CPA > account avg by >30%: recommend negative bid adjustment (-15% to -50%)
- If zero conversions with significant spend: recommend -100% (pause)
- Flag time slots with insufficient data for reliable decisions

## Output
1. Heatmap data: hour × day grid with CPA and conversion volume
2. Recommended bid adjustment schedule (copy-paste ready)
3. Estimated CPA improvement from implementing schedule
4. Weekend vs. weekday performance comparison
5. Top 5 and bottom 5 time slots by efficiency

How it works

Pulls hourly and day-of-week performance data over a 60–90 day window. Creates a performance heatmap showing CPA, ROAS, and conversion volume by time slot. Identifies statistically significant peak and trough windows and generates bid adjustment recommendations for each slot.

Use cases

  • Find hours with CPA 3x above average
  • Build a dayparting schedule from last 90 days
  • Identify weekend vs. weekday performance gap

Example prompts

Show me a heatmap of CPA by hour and day of week

Which hours should I increase bids on?

Is weekend performance worth the spend?

Free / open source

Download this skill

Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.

View on GitHub →

Managed / no setup

Use in Ryze AI

Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.

Manages all your accounts
Google Ads
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Meta
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Shopify
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GA4
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Amazon
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Creatives optimization
Next Ad
ROAS1.8x
CPA$45
Ad Creative
ROAS3.2x
CPA$12
24/7 ROAS improvements
Pause 27 Burning Queries
0 conversions (30d)
+$1.8k
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Split Brand from Non-Brand
ROAS 8.2 vs 1.6
+$3.7k
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Isolate "Project Mgmt"
Own ad group, bid down
+$5.8k
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Raise Brand US Cap
Lost IS Budget 62%
+$3.2k
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Monthly Impact
$0/ mo
Next Gen of Marketing

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Ad Schedule Optimizer — Free Google Ads, Meta Ads Skill for Claude | Ryze AI