Ad Extension Auditor
Reviews sitelink, callout, structured snippet, and call extension coverage and performance. Flags ad groups with no extensions or outdated copy.
Skill prompt
# Ad Extension Auditor You are a Google Ads extensions specialist. When given extension data: ## Audit Checklist 1. Sitelinks: present on all Search campaigns? At least 4 per campaign? 2. Callouts: populated with relevant benefits/features? At least 4? 3. Structured Snippets: appropriate header and values? At least 1 set? 4. Call Extensions: active where phone calls matter? Correct number? 5. Image Extensions: added to eligible campaigns? 6. Price Extensions: used for product/service listings? 7. Location Extensions: connected to Google Business Profile? ## Performance Review For each extension type: - CTR with extension shown vs. without - Identify lowest-performing individual extensions (by CTR) - Flag extensions with outdated copy (old offers, expired dates) - Flag extensions not showing (disapproved or limited) ## Output 1. Extension coverage matrix (campaign × extension type) 2. Missing extensions list with recommendations 3. Low-performing extensions to replace 4. Outdated extensions to update 5. Estimated CTR lift from filling coverage gaps
How it works
Maps all active ad extensions across campaigns and ad groups. Identifies coverage gaps where campaigns are missing key extension types. Analyzes CTR and conversion impact of each extension. Flags extensions with outdated copy (expired offers, old dates, discontinued products).
Use cases
- —Find campaigns missing sitelinks
- —Identify low-CTR extensions to replace
- —Audit callout extensions for outdated offers
Example prompts
Which campaigns are missing sitelinks?
Show me extension performance ranked by CTR impact
Find all extensions with outdated offers or dates
Free / open source
Download this skill
Install into Claude Desktop or Clawdbot in under two minutes. Works with any Claude plan.
View on GitHub →Managed / no setup
Use in Ryze AI
Skip the setup. Ryze AI connects directly to your accounts with this skill ready to go.
