How Wispr Closed Mercury and Superhuman with Delve's SOC 2
Enterprise sales acceleration
“Workflow closed Mercury and Superhuman using SOC 2 after just 2 weeks. Ryze transformed how we approach enterprise sales.”
About Motif Agency
Motif Agency is a full-service digital marketing agency specializing in paid media management for B2B SaaS companies. They help startups and scale-ups build predictable revenue engines through data-driven advertising strategies.
Executive Summary
Motif Agency used Ryze to accelerate their enterprise sales cycle by improving ad targeting and conversion optimization. The work focused on three areas: audience segmentation, conversion tracking, and budget efficiency. Within 2 weeks, Ryze identified key optimizations and implemented them. Over 6 weeks, Motif Agency achieved 3.8x ROAS and reduced cost per qualified lead by 35%.
The Challenge
Motif Agency needed to scale their clients' paid acquisition while maintaining efficiency—a challenge in competitive B2B markets.
Audience fragmentation
Multiple buyer personas requiring different messaging approaches.
Long sales cycles
Enterprise deals taking months to close, making attribution difficult.
Budget constraints
Limited budgets requiring maximum efficiency from every dollar spent.
Competitive pressure
Increasing CPCs as competitors entered the market.
The Solution
Refined audience segmentation
Motif used Ryze to analyze audience performance and create tighter segments based on intent signals.
Fixed conversion tracking
Motif used Ryze's audit to identify tracking gaps and align bidding to qualified pipeline, not vanity metrics.
Optimized budget allocation
Motif used Ryze's performance analysis to shift spend from underperforming campaigns to winners.
Pause campaigns with poor efficiency.
Increase budget on high-ROAS campaigns.
Allocate budget for controlled experiments.
Improved creative performance
Motif used Ryze to identify winning ad formats and messaging themes, then scaled those across campaigns.
Results
Reduced cost per qualified lead through better targeting.
ROAS improvement from baseline.
Time to first meaningful optimizations.
Saved per week on manual reporting.
Why This Worked
Focused targeting
Tighter audience segments meant higher relevance and better conversion rates.
Clean signals
Bidding on qualified leads instead of vanity metrics improved efficiency.
Data-driven decisions
Clear performance data enabled confident budget allocation.
