Automation|9 min read

How to Use ClawdBot to Manage Google and Meta Ads

One team of four people managing 400 ad accounts. No extra hires. Here's the exact system — how to connect your accounts, query your portfolio from Slack, and auto-generate everything your clients need.

Angrez Aley

Senior paid ads manager

February 27, 20269 min read

Most agencies hit a wall at around 20–30 clients. Adding accounts means adding headcount, and the economics stop working. ClawdBot breaks that ceiling. It's a team of AI agents — a Google Ads Specialist, Meta Ads Specialist, Coordinator, and Report Formatter — that live inside your accounts, analyze everything, make changes with your approval, and deliver branded reports to your clients automatically.

The system runs 3 modules across 12 functions and scales to 5,000+ accounts without adding a single person. This is how you connect it, how you use it day-to-day, and what your clients receive on the other end.

What ClawdBot Does Across Your Portfolio

ClawdBot is not a dashboard. It's an active system — it analyzes your accounts, surfaces what needs to change, executes approved optimizations, and ships client-ready output. Three modules run continuously:

01

Account Analysis

Finds money you're losing that nobody has time to look for. Catches problems the day they start — not when the client asks. Does in 5 minutes what takes a media buyer half a day.

02

Campaign Changes

Approve every change or let it run on autopilot — your call. Every change is explained in one sentence, so you can tell your client exactly why. Stops wasted spend the same day it starts.

03

Client Reporting

Auto-generated Gamma presentations and styled HTML emails — branded to your agency, built from real account data. You approve before anything ships.

Screenshot: ClawdBot dashboard — all ad accounts at a glance, analysis running across Google and Meta

5,000+

Accounts managed at once

80%

Less manual work

+30%

ROAS improvement

80%

Less salary spend

Ready to scale?

Sign up for Ryze and connect your first accounts today

Live in one day. We connect your platforms, configure your workflows, and hand it over running.

Connect Your Ad Accounts

Setup takes one day. Ryze's team handles the technical connections — you're on a call, they configure your platforms, and it's running before the day is out. Here's exactly what gets connected:

PlatformWhat you connectAccounts pulled in
Google AdsMCC Manager Account + OAuthAll child accounts — automatically
Meta AdsBusiness Manager system user tokenAll ad accounts under the BM
Slack / WhatsAppWorkspace + bot installTeam channels + approvals
EmailGmail / SMTPClient report delivery

Once your MCC is connected, all child accounts populate automatically. You don't add them one by one. The same is true on Meta — link your Business Manager, and every ad account underneath it is immediately visible and queryable.

After connecting, a designer on Ryze's team creates your branded email templates and presentation decks — matching your agency's look so every client deliverable feels like your team built it.

Screenshot: Account connection screen — Google MCC and Meta Business Manager linked, all child accounts visible

Screenshot: Full account portfolio view — all connected clients across Google and Meta in a single list

Ask Anything, Get Answers

The primary interface is plain language. You type a question, ClawdBot queries your actual account data — live numbers, not cached summaries — and gives you a structured response: the metric, the diagnosis, and what to do about it.

Questions you can ask right now:

Which campaigns are overpacing budget this week?
Show me CPA trends for [client] over the last 30 days
Which Meta ad sets have frequency above 4?
Compare Google vs Meta ROAS for [client] in January
Which keywords are spending with no conversions this month?
Flag any campaigns where CTR dropped more than 20% this week

The responses aren't generic AI commentary. The system pulls your data, surfaces the specific campaigns or ad sets at issue, explains the cause, and recommends exactly what to change. You can approve the suggested change directly in the chat, or send it to a client for sign-off before anything touches the account.

Does in 5 minutes what takes a media buyer half a day. Scales to 5,000 accounts with the same headcount you have today.

Screenshot: ClawdBot chat interface — question typed, AI response showing campaign data, CPA breakdown, and recommended action

Manage Everything from Slack

You don't need to open a separate dashboard. ClawdBot lives inside your Slack workspace (or WhatsApp — your choice). Mention it in any channel and it responds in thread. Ask a question mid-client call, get a formatted answer with real numbers in seconds, and read it out without fumbling through tabs.

Everything you can do in the dashboard, you can do from Slack:

Ask questions "@ClawdBot what was ROAS for [client] last week?" — answered in under 10 seconds
Request changes "@ClawdBot pause all Meta campaigns below 1.5 ROAS for [client]" — it surfaces the list for your approval
Approve or reject ClawdBot sends suggested changes to Slack. You click approve or reject. Nothing happens without you.
Approve reports "@ClawdBot send the monthly report for [client]" — it generates it and shows you a preview before sending
Schedule actions "@ClawdBot increase budget by 20% on Friday for [campaign]" — queued and executed automatically
Generate reports on demand "@ClawdBot generate a Google Ads audit for [client]" — full report ready in minutes

Automated alerts fire to your Slack channel without anyone having to check: creative frequency over 5, CPA above your target, budget pacing off by more than 20%, landing page down, tracking break detected. You know the moment something starts going wrong — not days later when the client brings it up.

Screenshot: Slack thread — @ClawdBot asked a campaign question, structured response with data, approve/reject buttons for a suggested change

Client Emails, Auto-Generated

When you run an account audit or weekly review, ClawdBot generates a fully formatted HTML email. Branded to your agency. Built from your real account numbers. It includes data tables, performance metrics by platform, key findings, and recommended next steps — structured the way your best account manager would write it, at the speed of an API call.

The email structure follows a proven sequence: executive summary → key metrics → platform breakdown → what changed and why → recommended actions → next steps. You control the prompt behind it — adjust the tone, the level of detail, what gets included — until the output is exactly what your clients want to receive.

What the email contains

Executive summary — results in 3 bullet points
Key metrics — impressions, clicks, CPA, ROAS, spend
Google Ads breakdown — campaigns, trends, flags
Meta Ads breakdown — ad sets, frequency, creative fatigue
What changed this period and the business impact
Recommended next steps, ready for client approval

Most teams go from raw account data to a client email in under 10 minutes. You review the preview, make any edits, and it sends. For agencies managing 20 accounts, this alone returns 15–20 hours per week.

Screenshot: Example client email — branded HTML email with performance tables, Google and Meta data, key findings section, and recommended actions

Screenshot: Email preview in Ryze — approve before sending, edit prompt to adjust tone and detail

Client Presentations, Built from Real Data

For monthly reviews, quarterly business reviews, or new business pitches, ClawdBot generates Gamma presentations from your actual account data. Not slide templates you fill in manually — decks that are populated with your client's numbers, charts, and strategic narrative, ready to present or share as a link.

Ryze's designers set up your branded Gamma template once. After that, every presentation inherits your agency's design. Clients think you built it — because every slide has your branding, not Ryze's.

What's in each deck

Executive summaryAccount health overview, wins, flags, and period-over-period comparison
Google Ads performanceCampaign-level breakdown, keyword trends, wasted spend identified and eliminated
Meta Ads performanceAd set analysis, audience health, creative fatigue tracking, frequency alerts
Budget & pacingSpend vs plan, allocation efficiency, where budget moved and why
Strategic recommendationsWhat to do next — prioritized by expected impact, ready to present to the client

You control the prompt behind each presentation — tweak the framing, the level of granularity, what the AI emphasizes — until it matches exactly what each client wants to see. For an agency managing 20 accounts, this removes 3–4 hours of monthly reporting work per client. Roughly 60–80 hours returned per month.

Screenshot: Gamma presentation — branded client deck with live data, performance charts, and strategic recommendations slides

Screenshot: Multiple presentation examples — Meta ads report for law firm, Google ads for HVAC client, Google report for booking client

Real Results from Teams Using This

400 accounts

Managed by a team of just 4 people

Same output that used to require 10+ account managers. No new hires. Better results.

3x ROAS

Increased in one week

AI optimization engine identified budget misallocation across Google and Meta in the first audit.

300 creatives

Dropped in, campaigns built automatically

Upload your creative assets, get fully structured Meta campaigns ready to review.

+40%

Average ROAS lift within 2 weeks

Across new accounts, the fine-tuned optimization engine consistently outperforms manual management.

Two things that are harder to put in a number: the system caught policy-violating video content on a client's Meta account before Meta flagged it — preventing an account ban. And it flagged paid traffic going to an empty staging site — catching wasted spend before the client noticed. These aren't one-off wins. They're what happens when something is actively watching every account, every day.

Catches problems the day they start — not when the client asks.

Live in one day

Sign up for Ryze — we connect everything and hand it over running

We handle the setup: account connections, branded templates, Slack integration, and a full walkthrough of your live system. You test it, request adjustments, and run it. Support is available 24/7 after go-live.

Book a call first →

Questions before getting started? Email hello@get-ryze.ai and we'll walk you through how it works for your specific accounts.

Manages all your accounts
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Meta
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Shopify
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GA4
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Amazon
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Creatives optimization
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CPA$45
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