14 PPC Reporting Tools Reviewed [Free & Paid]

Why Do I Need a PPC Reporting Tool?

Every PPC platform (Google, Bing etc.) allows you to check results & data through their own platform. However, you need to log in to the platform manually and need to know your way around to pull out all of the relevant data & reports.

PPC marketers need a better solution.

The 'free' reports that come with platforms are just not designed for aesthetic PPC reporting.

When it comes to delivering client reports or manager reports, you need something beautiful that tells the whole story of your PPC efforts in a very visual way that's easy to understand.

What a Good PPC Reporting Tool Should Have

• Easy to connect your data from PPC platforms like Google ads, Bing ads, Facebook ads etc.
• Beautiful data visualization
• Clearly showing off your ROI from PPC marketing
• Easily customizable
• Automated PPC reports generation
• Shows off the hard work you've put in
• More than just numbers alone

The good news: AI-powered tools now connect directly to your ad accounts and surface insights automatically—no manual data pulling required.

1) Ryze AI - Best for AI-Powered Cross-Platform Reporting

Pricing: Custom based on managed ad spend

Website: get-ryze.ai

Best for: Teams managing both Google Ads and Meta who need unified reporting and AI-powered optimization from a single dashboard.

Most PPC reporting tools make you choose: report on Google Ads OR Meta. Ryze AI unifies both platforms into a single interface that doesn't just display data—it analyzes your account history to surface actionable recommendations, detect performance anomalies, and optimize bids and budgets across channels simultaneously.

The platform's AI goes beyond basic dashboards. It identifies patterns in your performance data, flags which campaigns match the structures of your top performers, and provides specific recommendations—not generic "increase budget" suggestions. For teams managing $25K+ monthly across both platforms, this eliminates the workflow of juggling separate reporting tools and manually correlating cross-platform insights.

Key Reporting Features:

• Cross-Platform Dashboard: Google Ads and Meta performance in one view—no tab-switching, no manual data merging
• AI-Powered Anomaly Detection: Flags spend spikes, conversion drops, and CTR anomalies before they become expensive problems
• Actionable Recommendations: Specific optimization suggestions based on your account data, not generic best practices
• Bid and Budget Optimization: AI adjusts bids and budgets across both platforms, working alongside Advantage+ and Smart Bidding rather than fighting them
• Performance Pattern Recognition: Identifies which campaign structures drive your best results and recommends replicating them

Pros:

• True cross-platform reporting—Google Ads and Meta unified, not siloed
• AI recommendations are specific to your account, not templated advice
• Anomaly detection catches issues in hours, not days
• Works with native platform AI (Advantage+, Smart Bidding) instead of overriding it
• Saves hours weekly eliminating the separate-tools workflow

Cons:

• Custom pricing means you need to contact for a quote
• Best suited for teams with $25K+ monthly spend across both platforms

Bottom Line: If you're running campaigns on both Google Ads and Meta—and most serious advertisers are—Ryze AI is the only tool on this list that unifies both into a single AI-powered reporting and optimization platform. Sign up for Ryze to stop juggling dashboards and start optimizing holistically.

2) Opteo - Best Overall

Pricing: From $129/mo scaling up to $999/mo based on ad spend.

Website: Opteo.com

Opteo is our favorite overall tool for PPC reporting on Google ads specifically.

In fact, we are yet to find any PPC software Globally which combines such a beautiful interface along with showing data far beyond just numbers and charts.

Key Features ofOpteo

Opteo is 100% built with Google Ads in mind, and for the PPC purists out there I don't think you'll find anything better than this.

Ultimately when you're looking for PPC reporting software, you're trying to achieve a goal - Generate incredible reports with the perfect blend of aesthetics + information which clearly communicate your amazing PPC progress whilst also highlighting areas for improvement.

If that is your goal, then Opteo is probably for you.

The most impressive thing about this tool in our opinion is the automatically generated comments that come with reports based on performance data.

Pros

• Beautiful design
• Adds comments automatically into reports on each section
• Helps non-PPC people clearly see the value of your work
• Automated scheduling
• Affordable pricing
• Honestly the best reporting tool for Google ads

Cons

• Limited with other platforms
• If you need a reporting tool to show off multiple ad platforms, this won't be a good fit

3) WhatConverts - Best for Lead-Gen

Pricing: From $30/mo scaling up to $160/mo based on ad spend. More for agencies.

Website: Whatconverts.com

WhatConverts is the best PPC reporting tool for lead-generation businesses like law firms or contractors.

This is because it lets you track lead quality & phone calls, which are vital for lead-generation companies.

Your client's need better visualization than some standard reporting chart telling them you had "50 conversions" last month.

Seriously, what does that even mean?

WhatConverts will actually show them the exact customers that converted, and they'll be able to look through that list and see the real names of those customers.

This is what you need to be using to truly prove the value of PPC to your clients.

Pros:

• Show your clients not just the top level numbers but the actual customers that converted
• Exceptional lead tracking
• Works across multiple channels e.g. Google ads, Facebook ads etc.
• User-friendly interface with minimal learning curve.
• Amazing customer support

Cons:

• More focused around leads & new customers rather than metrics like ROAS or ROI
• Might not be suitable for those looking for full CRM functionality

4) Ninjacat - Best for Enterprise

Pricing: $999 - $2499 /mo

Website: Ninjacat.io

Key Features ofNinjacat

Ninjacat probably has the most beautifully designed reporting out of any tool on this list.

I'm incredibly impressed with Ninjacat, but it is an expensive tool if you're just looking to get basic reporting.

Out of all the tools, I love the design and user interface the most.

They also have a list of impressive features:

• Reporting.
• Dashboards.
• Call Tracking.
• PPC campaign monitoring.
• AI-driven co pilot that lets you ask questions.

Pros:

• Beautifully design.
• Add branding easily.
• Built with high-end agencies in mind.
• Works with lead generation clients because of call tracking features!
• Great attribution.
• Simplifies complex data aggregation tasks.
• Responsive customer support for troubleshooting and assistance.
• We love to AI copilot feature.

Cons:

• Potentially prohibitive pricing.
• Not required for smaller agencies or smaller clients.

5) Databox - Best for Agencies

Pricing: From $47/mo to $799/mo

Website: Databox.com

Key Features ofDatabox

Databox again is really designed for marketing agencies or businesses that need to plug in data from multiple different sources.

But even if you're a marketing agency using perhaps just Google and Facebook ads, I'd still consider this tool because of its plethora of features and reporting flexibility.

What I love most is their automated reporting features that also provide context to the client as well - So they help tell the story of your PPC efforts rather than just dumping them with charts and bar graphs.

They also have forecasts, benchmarks and more. The company has been around for many years now, and I'd absolutely trust this is a well-priced starting point if you think you're going to need to start connecting data in from a number of sources for your reporting.

Pros:

• Extensive integration with other software.
• User-friendly for non-technical individuals.
• Effective automated PPC reporting and reminders system.
• Adds context to reports.

Cons:

• Advanced custom metrics can be complex to set up.
• Some user reviews reported slow customer service responses.

6) Swydo

Pricing: From $49/mo and slides up slowly

Website: Swydo.com

Key Features ofSwydo

Swydo is a great solution for agencies looking for simple, automated PPC reporting.

Swydo certainly isn't the most complex PPC reporting tool out there, but it's popular for a reason - It's incredibly reliable, cheap and easy to get started with.

Literally all they do is reporting & monitoring - They focus on one thing and it works.

You simply go in, connect all of your data sources for any required clients, and you'll have a dashboard set up within minutes. You can also set up automated reporting as well which is perfect for busy agencies with lots of clients.

Essentially it's a no-nonsense tool that won't you bogged down with too many features. It does PPC reporting reliably and well.

Pros:

• Simplifies report creation with nice templates.
• Multiple channels.
• Nice white-label options if you're running white label Google ads.
• User friendly interface
• Solid customer support.
• Transparent pricing model, charged per data source.

Cons:

• Limited control over widget display and branding.
• Restrictions in custom integrations

7) Whatagraph

Pricing: From $250/mo

Website: Whatagraph.com

Key Features ofWhatagraph

Whatagraph is a solution to combine all of your digital marketing data in one place.

Whatagraph is really designed for full-stack digital marketing agencies and teams, but does handle PPC report generation quite nicely.

Similar to Databox, it has a ton of options for you to plug in from a ton of different sources.

Given the price, I wouldn't really recommend this if you're only going to need a PPC reporting tool.

Pros:

• User-friendly with a simple setup.
• Automated reporting features.
• Huge number of data sources.
• Good customer service.
• Pre-made templates and automation.

Cons:

• Limited historical data storage.
• Some integration challenges with specific apps.
• High pricing for small businesses.

8) Google Ads

Pricing: 100% Free

Website: Ads.google.com

Key Features ofGoogle Ads

Google ads is always going to give you the most accurate data, and it's the best in-house tool for PPC marketers by far.

You are never going to get more in-depth and accurate PPC reporting data than you are straight from the horses mouth.

Honestly, if you're an in-house PPC marketer, you should be spending 90% of your PPC reporting activities directly in Google ads.

It has absolutely everything you could possible want at the most granular level:

• Dive deep on search terms
• Dive deep on historical ROAS and conversion costs
• Monitor experiment test results
• Analyze impression share against key competitors
• Track calls
• Get a good overview on conversions
• Set up automated scripts to have Google ads automatically send you an overview of account performance

Pros:

• Most in-depth data possible
• 100% accurate data
• Get super granular

Cons:

• No easy way to share reports with non-technical stakeholders - This is the main drawback which means that Google Ads just isn't good for sharing reports with clients or upper management.
• This point above is literally why so many PPC reporting tools are out there on the market (like the others on this list).

9) Akkio

Pricing: Starts at $49/mo up to $1,999/month for a dedicated server add on.

Website: Akkio.com

Key Features ofAkkio

Akkio is a conversational AI reporting tool that more PPC professionals are starting to use.

Essentially, what Akkio does is allow you to 'chat' with your digital marketing data.

So just like many of the other tools on this list, what you do with Akkio is connect all of your advertising accounts & analytics accounts, and then you can ask Akkio to generate specific reports such as:

• What channel drove the most conversions last month?
• What's our forecast revenue for the next 6 months from paid ads?
• What hour of the day do most customers buy from us?

It's essentially a very cool reporting tool that doesn't require a data scientist to navigate. With the power of AI, you can talk to the tool in plain English.

It includes a live generative AI dashboard that you can share with clients as well.

I love the concept, and from early user reviews it's doing very well.

Pros:

• Enhances client engagement by giving them their own AI dashboard they can interact with
• AI-powered performance insight
• User-friendly interface
• Responsive and helpful customer service.
• Capabilities for real-time data insights and actionable forecasts.

Cons:

• Not really suitable as a standalone PPC reporting tool
• Some users may require a deeper understanding of statistical models for max performance.
• Limited API capabilities might restrict advanced custom integration needs.

10) Agency Analytics

Pricing: From $12/mo

Website: AgencyAnalytics.com

Key Features ofAgencyAnalytics

AgencyAnalytics is a great tool specifically for digital marketing agencies, perhaps with smaller less complex clients.

For a new or smaller local PPC marketing agency, we really love AgencyAnalytics.

I think it's also a fantastic option for those offering white label PPC services.

It's incredibly cost effective at around $12/month per client website, and they have thought of absolutely everything in this tool:

• PPC markup (to show cost when your fees are added)
• Integrates with every platform
• Give clients direct access to a backend as well

If you want something that 'just works' for PPC reporting and helps you engage basic clients who don't need a ton of data - Then you seriously cannot go wrong with this tool.

Pros:

• More features than many of the other tools on this list, especially for agencies.
• Incredibly easy to get set up and started.
• They've thought of every requirement for agencies.
• Give your clients a dashboard to log in to.
• Cost effective.
• Lots of automation!

Cons:

• We really don't like the design of their reports.
• If having a beautiful presentation is important, you may want to look elsewhere.

11) Funnel.io

Pricing: $1100 - $3000/mo

Website: Funnel.io

Key Features ofFunnel.io

Funnel.io is a complete marketing data hub, for agencies with large-clients or high spend internal teams.

First and foremost, Funnel is expensive but in many ways it does warrant the price tag.

They're able to connect pretty much every single marketing channel available (way more than everybody else it seems) and then present it in beautiful reporting dashboards for the end user.

So if you're looking to aggregate a ton of data from multiple platforms and use it for a single source of truth, this is an awesome PPC reporting tool, because you'll have everything at your finger tips and don't need to then connect it with any other tools.

Pros:

• Integrate 500+ sources
• User-friendly interface with excellent support
• Lots of additional features
• Very nicely designed dashboards
• PPC automation features save significant time and resources.

Cons:

• Pricing can become steep as business scales.
• Not really suitable for any kind of smaller business due to pricing.
• Certain analytical features might have a learning curve.

12) Looker Studio

Pricing: 100% Free

Website: Looker Studio

Key Features ofLooker Studio

Looker Studio is probably you're best starting point for a PPC reporting tool.

If you're completely new to PPC reporting, I would honestly opt for using Looker Studio.

This is Google's very own in-house tool and it's completely free to use.

It's also incredibly easy to use.

All you have to do is connect you're Google analytics or Google ads data, and you can create beautiful PPC reports in a matter of minutes.

They have a ton of different templates to choose from as well which makes it super convenient, and it's designed for even the most novice beginner's to get set up.

Pros:

• Free
• Google products are incredibly reliable
• Ton of great templates to use
• Best option for complete newcomers to learn about PPC reporting

Cons:

• You'll need to use other tools like SuperMetrics (below) if you want to connect more data like Facebook ads or other ad platforms.
• I personally don't love the template designs, but they do work.

13) Supermetrics

Pricing: Starts from $39/mo but rises fast with multiple connections

Website: Supermetrics.com

Key Features ofSupermetrics

Supermetrics is the leading connector tool for PPC marketers.

I personally know a ton of PPC marketers who use Supermetrics to fulfil their PPC reporting.

What they do is use Supermetrics to centralize all of their data from multiple advertising platforms, and then connect that data with Looker Studio to provide the 'front end' for what the end client actually sees.

So essentially, the key feature is data connection & consolidation here, and then using other tools to help with the front-end reporting.

Pros:

• Broad range of data connector options.
• Simplifies complex data aggregation tasks.
• Responsive customer support for troubleshooting and assistance.

Cons:

• Pricing may increase significantly!
• No reporting dashboards
• Some technical knowledge is preferred
• You'll need to use Looker Studio to visualize data afterwards
• Occasional data synchronization issues requiring manual checks.

14) Adriel

Pricing: From $299/mo (lowest tier option)

Website: Adriel.com

Key Features ofAdriel

Adriel is a great reporting tool for larger marketing teams that advertise across multiple (5+) channels.

The goal of Adriel is to streamline multi-channel ad campaign setups, saving time on data collection.

I would only suggest using Adriel if you have pretty complex requirements and you're pulling in data from multiple sources.

Pros:

• Simplifies budgeting decisions with clear ROI indicators.
• Efficient monthly and instant reporting, reducing hours of work.
• Intuitive and user-friendly interface.

Cons:

• Some users find it underutilized due to their expertise level.
• Occasional inaccuracies in displayed information, likely due to API issues.
• Primarily tailored for experienced marketers and data analysts.

Summary & Advice

The right PPC reporting tool depends on your actual workflow, not the longest feature list.

Running both Google Ads and Meta? Ryze AI is the only tool that unifies both platforms with AI-powered optimization and reporting. Sign up for Ryze to see both platforms in one dashboard.

Google Ads only? Opteo delivers the best combination of beautiful reports and automated insights for a single platform.

Lead-gen business? WhatConverts shows actual customer names and call data—not just conversion numbers.

Large enterprise agency? Ninjacat for premium design or Funnel.io for 500+ data source integration.

Just getting started? Looker Studio is free and reliable. Add Supermetrics when you need multi-platform data.

Be realistic about your requirements. Test the tools that align with them. Read reviews from real users. The best tool is the one that solves your actual bottleneck—not the one with the most features you'll never touch.