TikTok's algorithm doesn't care how many followers you have. It distributes content based on completion rate, shares, and replays — which means a new account with a strong hook can reach the same audience as an established one.
For B2B, TikTok is underpriced. The buyers are there — particularly founders, operators, and marketing leads 28–40. The competition for their attention is a fraction of what it is on LinkedIn.
You don't need to be on camera. Text-based carousels, screen recordings, and voiceover-with-stock-footage formats work equally well for B2B topics and require no production setup.
TikTok for B2B: What Actually Works
B2B content that performs well on TikTok shares three characteristics:
Counterintuitive insight
Content that challenges conventional wisdom in your industry. 'We stopped running retargeting ads. Here's what happened.'
Behind-the-process
How your team actually does something. Not the polished version — the real process with real numbers.
Tool or tactic reveals
'The exact workflow we use to do X in Y minutes.' Practitioners share tactical content far more than brand content.
Content Types That Perform
| Format | Production | Best use |
|---|---|---|
| Text carousel | Zero — Canva or CapCut template | Lists, tips, frameworks, comparisons |
| Screen recording + voiceover | Low — ScreenStudio or Loom | Tool walkthroughs, process reveals |
| Talking head | Medium — phone + ring light | Opinions, hot takes, founder story |
| Voiceover + stock footage | Low — Pexels + ElevenLabs | Broader concepts, industry commentary |
Hook Formulas
The first 3 seconds determine whether the algorithm distributes your video. These hooks consistently produce high completion rates for B2B content:
'We [did unconventional thing] and [surprising result]'
'The [role/tool] that [problem] — and how we fixed it'
'Most [practitioners] don't know this about [your category]'
'[Specific number] things I wish I knew before [common situation]'
'Stop doing [common practice]. Here's what works instead'
'Here's the exact [process/template] we use to [outcome] in [time]'
Clawdbot generates 5 hook variations per content idea. A/B test them across consecutive posts — the winning format becomes your template.
Carousel Structure
Text carousels are the highest-leverage format for B2B: no camera, high information density, easy to produce at scale. Optimal structure:
Hook — single sentence, large font. The scroll-stop.
Context — why this matters now
One insight per slide — numbered, short sentences, large text
The counterintuitive conclusion or 'what we actually do'
Soft CTA — 'Follow for more' or 'Comment X to get the template'
Posting Cadence
TikTok's algorithm distributes content continuously — unlike Instagram where recency is critical. Optimal posting for B2B growth:
Frequency
3–5 posts/week minimum for growth phase; 1–2/week for maintenance
Best times
Tuesday–Thursday, 9–11am or 7–9pm in your audience's primary timezone
Batch production
Record/produce 10–15 pieces per session; schedule via TikTok's native scheduler
Trend hooks
1 trend-reactive post per week to capture algorithmic boost
Clawdbot Configuration
| Setting | Value |
|---|---|
| Input | Core insight or topic + target audience + product category |
| Output per batch | 5 hook variations + carousel slide text + voiceover script |
| Format | Platform-native: short sentences, line breaks, no jargon |
| Hashtag generation | 3–5 niche + 1–2 broader hashtags per piece |
| Trend monitoring | Weekly brief on trending sounds and formats in your category |
| Cross-posting | Adapted version for LinkedIn (longer) and Twitter/X (shorter) simultaneously |
Foundation
Haven't set up Clawdbot yet?
OpenClaw + Telegram + Claude. Takes ~20 minutes.
