LinkedIn's algorithm is unusually generous to personal accounts. An average-follower founder post can outreach a brand page with 10,000 followers because LinkedIn prioritizes person-to-person engagement signals over company page distribution.
The problem is consistency. LinkedIn rewards accounts that post regularly. Clawdbot removes the bottleneck by drafting content from your raw inputs — you add the perspective, approve, and post.
How the LinkedIn Algorithm Works
LinkedIn's distribution model has two phases:
Phase 1 (0–60 min)
LinkedIn shows your post to ~300–500 followers. It measures early engagement rate — specifically comments per impression, not just likes.
Phase 2 (if engagement threshold met)
Broader distribution kicks in — to 2nd-degree connections of people who engaged. This is where viral reach comes from.
Phase 3 (dwell time)
If users scroll slowly through your post (document carousels especially), LinkedIn counts that as engagement and distributes further.
Comments in the first 60 minutes are 5x more valuable than likes. Ask a specific question at the end of every post.
Post Types by Reach
| Format | Avg reach multiplier | Notes |
|---|---|---|
| Document carousel | 3–5× | Highest dwell time; algorithm favorite; repurposed from slide decks |
| Text-only post | 2–3× | No link suppression; works for storytelling and opinions |
| Image post | 1.5–2× | Native images only; stock photos underperform real screenshots |
| Video (native upload) | 2–3× | Captions required; first 3 seconds must hook |
| External link post | 0.5× | Heavily suppressed; put links in first comment instead |
| Poll | 1–2× | High engagement rate but reach doesn't compound |
Post Structure That Performs
LinkedIn truncates posts after 3 lines with a "See more" link. The hook must work in those 3 lines:
Hook: counterintuitive statement, specific number, or surprising result. No context yet.
Expand: why this happened or what led to the insight
The list, framework, or breakdown: numbered, one idea per line
Question to drive comments: 'What's your experience with this?' or 'Am I wrong?'
Weekly Cadence
Text post — opinion or industry observation from previous week
Document carousel — framework, checklist, or data breakdown
Short story post — outcome-based (what happened, what we learned)
5–10 strategic comments drafted by Clawdbot, posted manually
Clawdbot Configuration
| Setting | Value |
|---|---|
| Input | Raw bullet points or voice memo transcript from you |
| Output | 3 post variations (text, carousel outline, story) + 5 comment drafts |
| Tone | Match existing post history — Clawdbot reads last 20 posts before drafting |
| No links in post body | External links always go in first comment |
| Hashtags | 3–5 per post: 1 broad, 2 niche, 1 brand-specific |
| Posting window | 8–10am Tuesday–Thursday for B2B audience peak |
Foundation
Haven't set up Clawdbot yet?
OpenClaw + Telegram + Claude. Takes ~20 minutes.
Comment Strategy
Commenting on high-performing posts in your category is the cheapest follower acquisition method on LinkedIn. When your comment gets likes, LinkedIn shows it to people who didn't see the original post.
Comment within 30 minutes of posting
Early comments get pushed up and seen by more people as the post gains traction
Add a perspective, not just agreement
'Agree — we saw the same thing when...' performs 3× better than 'Great post!'
Target accounts with 10K–50K followers
High-follower accounts have larger comment audience; mega-accounts have too much competition
5–10 strategic comments per day
Volume matters. Clawdbot drafts comments for your review each morning