Most revenue optimization focuses on the top of the funnel — more traffic, more impressions, more spend. But a 2% improvement in landing page conversion rate is worth more than a 20% increase in ad spend when your current conversion rate is 1%.
Clawdbot ingests your funnel data, identifies the largest percentage drop-offs, and calculates the revenue impact of fixing each stage to industry benchmark.
Funnel Map
Define every stage from traffic source to closed deal. Each transition is a potential leak:
Ad impression → Click
CTR — headline and creative performance
Click → Landing page session
Tracking loss, page load speed
Session → Form submit / CTA click
Landing page conversion rate
Form submit → MQL
Lead quality and qualification criteria
MQL → Discovery booked
Sales outreach speed and quality
Discovery → Proposal
Demo quality, ICP fit
Proposal → Closed won
Pricing, competitive loss, objection handling
Conversion Benchmarks
B2B SaaS median benchmarks by stage. Below these — you have a leak:
| Stage | Median | Top quartile |
|---|---|---|
| Google Ads CTR (B2B) | 3–5% | 8%+ |
| Landing page → form submit | 2–4% | 8–12% |
| Free trial → paid conversion | 15–25% | 40%+ |
| Demo booked → proposal | 40–60% | 75%+ |
| Proposal → closed won | 20–30% | 50%+ |
| Overall visitor → customer | 0.1–1% | 2–5% |
Leak Detection by Stage
High CTR, low LP conversion
Ad promise doesn't match landing page. Rewrite LP headline to mirror ad copy exactly.
High LP conversion, low MQL quality
Form isn't filtering. Add company size, revenue, or use-case question to pre-qualify.
Good MQL volume, low discovery booking rate
Speed-to-lead issue. Every hour of delay reduces booking rate by 7%. Automate first contact.
High discovery rate, low close rate
ICP mismatch or demo quality. Record and audit 5 demos — identify where interest drops.
Revenue Impact Prioritization
Not all leaks are equal. Clawdbot calculates the revenue impact of moving each stage to benchmark:
Revenue impact formula
Monthly visitors × (benchmark CVR − current CVR) × ACV = monthly revenue gap
The stage with the largest revenue gap is fixed first — regardless of how easy or visible it is.
Fix the biggest revenue gap, not the most obvious problem. They're rarely the same thing.
Tracking Requirements
Clawdbot needs accurate data to audit. Minimum tracking stack:
Google Analytics 4 with conversion events per funnel stage
CRM with lead source, stage transitions, and close date
Ad platform conversion tracking with verified tag firing
Heatmap tool (Hotjar or Microsoft Clarity) on key landing pages
Clawdbot Configuration
| Setting | Value |
|---|---|
| Input | Monthly funnel metrics per stage (visitors, submissions, MQLs, demos, closes) |
| Benchmark set | Industry-specific benchmarks loaded per business model |
| Output | Ranked leak list with revenue impact per stage + fix recommendations |
| Audit frequency | Monthly — after sufficient volume accumulates |
| Trend tracking | Month-over-month CVR per stage to spot improving/degrading trends |
| Alert | Slack/Telegram if any stage drops >20% month-over-month |
Foundation
Haven't set up Clawdbot yet?
OpenClaw + Telegram + Claude. Takes ~20 minutes.
