80% of deals require 5+ follow-ups to close. The average sales rep gives up after 2. The gap between those numbers is where revenue goes to die.
Most follow-up sequences are the same generic nudge, slightly reworded. Clawdbot generates follow-up based on actual demo notes — referencing specific use cases discussed, objections raised, and next steps agreed — so each message feels like a continuation of the conversation, not a mass sequence.
Why Follow-Up Fails
Generic messages
'Just checking in' tells the prospect their deal isn't worth your attention. It signals low value.
Wrong timing
Sending follow-up the same day as the demo is intrusive. Day 2 or 3 is the sweet spot for most B2B deals.
Single-channel
Email only misses prospects who've moved off email. LinkedIn + email + phone is the right stack.
No next step
A follow-up without a proposed next step leaves the decision entirely with the prospect.
Immediate Post-Demo Sequence
Thank you email — demo summary, use cases covered, next step explicitly stated with calendar link
Value-add email — case study from similar company with specific outcome relevant to their use case
Address the objection — if pricing was raised, send ROI calc. If integration was raised, send technical doc.
New angle email — different business impact they hadn't considered
Decision email — 'Where are you in the process? Happy to extend your trial or answer any questions from the team.'
Breakup email — closes the loop, re-opens the door: 'Okay to close this out on my end?'
The breakup email on Day 21 generates replies from 20–40% of unresponsive prospects. It's the highest-performing message in the sequence.
Objection-Based Sequences
Tag objections in your CRM during the demo. Clawdbot generates the matching follow-up sequence:
| Objection tag | Follow-up angle |
|---|---|
| price_concern | ROI calculator + cost of current approach + competitor pricing context |
| need_internal_approval | Stakeholder one-pager generated for them to share internally |
| integration_worry | Technical integration doc + reference customer with same stack |
| timing_not_right | Nurture sequence — value-add monthly, re-engage at 60/90 days |
| evaluating_competitors | Comparison page + differentiator summary + G2 review excerpts |
No-Show Recovery
15–25% of booked demos don't show. Don't let them ghost permanently:
Brief email: 'Looks like something came up — happy to reschedule. [Calendar link]'
Different value prop angle — give them a reason to show up to the next one
LinkedIn touch — short message, no ask, just visibility
Final: 'Still worth connecting or should I close this out?'
Deals That Went Cold
Prospects who were engaged but went quiet 30–90 days ago. Re-engage with a new signal, not a recap of the old pitch:
New product feature that directly addresses their stated concern — specific to their use case
Customer result from a company similar to theirs — make the comparison explicit
Market or category news that makes their original pain more urgent
Personal trigger — new role or company change if they've moved on
Clawdbot Configuration
| Setting | Value |
|---|---|
| Trigger | Demo completed → CRM webhook fires to Clawdbot |
| Input | Demo notes + use cases discussed + objection tags + agreed next steps |
| Output | Full 6-email sequence personalized to their context + LinkedIn message drafts |
| Objection routing | Sequence variant auto-selected based on CRM objection tags |
| No-show trigger | Missed meeting → separate recovery sequence launched automatically |
| Human review | Approve sequence before it sends — never fully automated |
Foundation
Haven't set up Clawdbot yet?
OpenClaw + Telegram + Claude. Takes ~20 minutes.
