Most ad accounts run the same creative for too long. CTR drops 15% week-over-week for 3 weeks before anyone notices. By then, CPL has doubled and the algorithm has deprioritized the ad set.
Creative refresh is the highest-leverage optimization in paid media — but it requires constant output. Clawdbot makes that output frictionless: feed it performance data and the original copy, get back five angles with three hook variations each.
Diagnosing Underperforming Creative
Before rewriting, diagnose where the drop-off is happening. Different failure modes require different fixes:
| Symptom | Diagnosis | Fix |
|---|---|---|
| Low impressions, normal CTR | Audience too small or budget cap | Expand targeting or increase budget |
| High impressions, low CTR | Hook failing — not stopping the scroll | Rewrite headline/hook, keep offer same |
| High CTR, low conversion | Landing page mismatch | Fix post-click experience; ad promise ≠ page promise |
| High conversion rate, high CPL | Audience quality issue | Tighten targeting; check search terms/placements |
| CTR declining week-over-week | Creative fatigue | Full creative refresh |
Five Creative Angles
Clawdbot generates rewrites across five angles per brief. Each angle targets a different psychological trigger:
Pain amplification
Agitate the problem before offering the solution. Lead with the cost of not solving it.
Outcome-first
Start with the result. Lead with the transformation, not the product.
Social proof
Specific customer results, numbers, before/after. Credibility through evidence.
Curiosity gap
Withhold the answer. 'Why we stopped doing X' — requires the click to resolve.
Directness
No metaphors, no framing. State the offer and the benefit in plain language.
Rewrite Framework
Input you give Clawdbot. Output you get back:
INPUT
OUTPUT
Testing Protocol
Run 2–3 new angles simultaneously against your existing control
Give each variation equal budget — no bias in initial distribution
Minimum 500 impressions before evaluating CTR; 50 clicks before evaluating CVR
Call a winner at 95% statistical significance — use a free A/B significance calculator
Winner becomes new control; repeat the cycle every 3–4 weeks
Accounts that refresh creative monthly sustain CPLs 30–40% lower than accounts refreshing quarterly. The compounding effect is real.
Reading the Winning Signal
The winning angle tells you something about your audience. Log it:
When: Pain angle wins consistently
It means: Audience has an active, unresolved problem. Lead gen messaging should mirror this.
When: Social proof wins consistently
It means: Category is skeptical. Trust is the conversion barrier — add more proof everywhere.
When: Outcome-first wins consistently
It means: Aspirational buyer. Feature messaging will underperform; outcome messaging scales.
Clawdbot Configuration
| Setting | Value |
|---|---|
| Trigger | CTR declining >15% week-over-week OR frequency >3 in 7 days |
| Input format | Original copy + metrics + audience brief + customer review snippets |
| Output count | 5 angles × 3 hooks = 15 copy variations per brief |
| Platform formatting | Google (30/90 char), Meta (40/125 char), LinkedIn (150/600 char) versions |
| Review cycle | Weekly — tied to ads audit output |
| Winner logging | Winning angle recorded to inform future briefs |
Foundation
Haven't set up Clawdbot yet?
OpenClaw + Telegram + Claude. Takes ~20 minutes.
