What This Is
4 Clawdbot skills that analyze your ad accounts directly.
No exports. No CSV uploads. Clawdbot connects to Google Ads and Meta Ads via MCP and pulls the data itself.
| Skill | What It Does |
|---|---|
| ads-bid-budget | Recommends bid and budget changes |
| ads-creative-analyst | Explains why ads work or fail |
| ads-audience-architect | Finds saturation and targeting issues |
| ads-performance-auditor | Full account health check |
Requirements
- Clawdbot installed and running
- Google Ads MCP connected
- Meta Ads MCP connected
- Access to your ad accounts
Installation
Download Skills
Download All SkillsClick the button above
Download the skill folders
Move them to your skills folder
Verify
You should see the 4 ads skills listed.
How to Use
Just message Clawdbot. It pulls the data automatically.
Examples
Budget Analysis
"Check my Meta Ads account. Target CPA is $50. What should I pause or scale?"
Creative Review
"Look at my ad performance last 14 days. Which ads are fatigued?"
Audience Check
"Are any of my audiences saturated? CPMs feel high."
Full Audit
"Run a full audit on my Google Ads account. Target ROAS is 4.0"
Cross-Platform
"Compare my Google and Meta performance this month. Where should I shift budget?"
What Clawdbot Does
Connects to your ad account via MCP
Pulls relevant data (campaigns, ads, audiences)
Runs the analysis using the skill
Returns specific recommendations
You review and execute the changes in Ads Manager.
Skill Details
ads-bid-budget
Ask when: Weekly budget review, before scaling, after performance changes
Clawdbot Checks
- Spend efficiency by campaign
- Budget pacing
- Wasted spend
Returns
- Efficiency ranking
- Bid adjustments with %
- Budget reallocation plan
- Pause list
ads-creative-analyst
Ask when: Performance dropping, testing new creatives, planning refresh
Clawdbot Checks
- Creative performance patterns
- Frequency vs CTR trends
- Format comparison
Returns
- Why winners work
- Why losers fail
- Fatigue alerts
- New angles to test
ads-audience-architect
Ask when: CPMs rising, frequency above 3, planning to scale
Clawdbot Checks
- Audience efficiency
- Saturation signals
- Overlap issues
Returns
- Efficiency ranking
- Saturation alerts
- LAL expansion recommendations
- New audiences to test
ads-performance-auditor
Ask when: Weekly review, taking over new account, something feels off
Clawdbot Checks
- Overall account health
- Anomalies and trends
- Hidden losers and winners
- Platform vs backend gaps (if you provide backend data)
Returns
- Health score
- Anomaly list with causes
- Prioritized action list
Get All 4 Skills
Download from GitHubWhat Output Looks Like
Check my Meta account, target CPA is $50
PAUSE (CPA 2x+ target):
- - Campaign "Retargeting - Cart Abandoners": $127 CPA, $892 spent, 7 conversions
- - Ad Set "Lookalike 5% - Purchasers": $94 CPA, $412 spent, 4 conversions
SCALE (CPA under target, not maxed):
- - Campaign "Prospecting - Interest Stack": $31 CPA, $1,247 spent, 40 conversions
- → Increase budget 30% ($50/day → $65/day)
WATCH (borderline):
- - Campaign "Broad - 25-44": $52 CPA, $2,100 spent, 40 conversions
- → Give 3 more days before decision
WASTED SPEND THIS WEEK: $1,304 on campaigns above 2x target
Not "optimize your underperforming campaigns" - actual names, numbers, actions.
What This Won't Do
These skills analyze and recommend. They don't execute.
You still need to:
- Make the changes in Ads Manager
- Use your judgment on recommendations
- Provide context Clawdbot can't see (seasonality, promos, inventory)
Clawdbot doesn't know your margins, your runway, or that you're launching a sale next week. Tell it.
Common Questions
How much data does it need?
At least 7 days, ideally 14-30. Less than 7 days = not enough signal.
Does it work with small accounts?
Yes, but recommendations are less reliable under $1k/month spend. Not enough data to find patterns.
Can it compare Google and Meta?
Yes. Ask "Compare my Google and Meta performance this month" and it pulls both.
What if I disagree with a recommendation?
Ask why. "Why do you think Campaign X should be paused?" Clawdbot shows its reasoning.
Weekly Workflow
| Day | Ask Clawdbot |
|---|---|
| Monday | "Run a performance audit on my Meta account" |
| Monday | "Any budget changes needed for Google Ads?" |
| Wednesday | "Check creative fatigue on my top campaigns" |
| Friday | "Are any audiences saturated?" |
Tips
Be specific with targets
"Target CPA is $45" helps Clawdbot calibrate what's good vs bad
Ask follow-ups
- "Why is Campaign X worse than Campaign Y?"
- "What if I cut budget by 30%?"
Combine platforms
"Compare Google and Meta. Where am I getting better results?"
Get All Skills
Download from GitHubNeed Help Setting Up?
Email hello@get-ryze.ai and we do it for you.
