The average B2B Google Ads account wastes 20–30% of budget on irrelevant queries, overlapping audiences, and underperforming ad groups that no one reviews because the overall numbers look acceptable.
A weekly automated audit catches these before they compound. The data exists in your accounts — Clawdbot pulls and interprets it against performance thresholds you set.
This audit runs on exported data (CSV/Google Sheets via API). Clawdbot does not need direct account access — you pull the data, it audits against your defined thresholds.
Audit Scope
Four audit layers, each with distinct failure modes:
Keyword/targeting layer
Search terms with high spend and zero conversions; broad match capturing irrelevant queries
Ad creative layer
Ads with CTR below 1%; no variation between ad copies; headlines not matching landing page
Audience layer
Overlapping audiences in same ad set; audiences too broad for budget; lookalikes based on small seed
Budget allocation layer
Top-converting campaigns budget-capped; bottom-performing campaigns uncapped
Google Ads Audit Points
| Check | Flag condition | Action |
|---|---|---|
| Search term report | Any term with $50+ spend and 0 conversions in 30 days | Add as negative keyword |
| Quality Score | Keywords below QS 5 | Improve ad relevance or landing page match |
| Impression share | Top campaigns losing IS > 20% to budget | Increase budget or reduce bids on low-performers |
| Ad variation | Ad groups with only 1 active ad | Add 2 variations minimum |
| Conversion tracking | Campaigns with 0 recorded conversions but spend > $100 | Verify tag firing |
Meta Ads Audit Points
| Check | Flag condition | Action |
|---|---|---|
| Frequency | Any ad set with frequency > 3 in 7 days | Refresh creative or pause audience |
| CPM trend | CPM up 20%+ week-over-week | Audience saturation — expand or test new audience |
| Audience overlap | Multiple ad sets targeting similar audiences | Consolidate — Meta penalizes overlap with higher CPMs |
| Creative fatigue | CTR declining > 15% week-over-week | Replace creative |
| Attribution window | Comparing 7-day click vs 1-day click inconsistently | Standardize window across campaigns |
LinkedIn Ads Audit Points
Audience size
Below 50,000 = delivery issues; above 500,000 = too broad for B2B
CTR benchmark
Below 0.4% CTR on Sponsored Content = creative or audience mismatch
Lead form completion
Below 10% form completion rate = form too long or targeting wrong seniority
Job function vs. job title
Test both — one typically outperforms the other by 2× or more per account
Weekly audits catch problems at $500 of waste. Quarterly audits catch them at $20,000. The same data, different timing.
Waste Scoring Framework
Clawdbot scores each flag by estimated weekly waste and prioritizes the audit output:
| Priority | Waste signal | Fix time |
|---|---|---|
| P1 — Fix today | Negative keywords missing, conversion tag broken | 5–15 minutes |
| P2 — Fix this week | Creative fatigue, audience overlap, budget cap on winner | 30–60 minutes |
| P3 — Review monthly | Bid strategy mismatch, targeting expansion creep | 1–2 hours |
Clawdbot Configuration
| Setting | Value |
|---|---|
| Input | Exported campaign data (CSV) from Google, Meta, LinkedIn |
| Audit frequency | Weekly — Monday morning before the week's spend begins |
| Thresholds | Configurable per account: CPL targets, CTR minimums, frequency caps |
| Output | Prioritized findings report with specific campaign/ad set names and fix instructions |
| Delivery | Telegram message + Google Sheet with flagged rows highlighted |
| Benchmark comparison | Week-over-week trend for each flagged metric |
Foundation
Haven't set up Clawdbot yet?
OpenClaw + Telegram + Claude. Takes ~20 minutes.
