How to Use Claude Cowork with Google/Meta Ads

What is Claude Cowork

Claude Cowork is a new feature from Anthropic. It lets Claude see your screen, click buttons, type, and navigate interfaces.

For marketers, this means Claude can log into Google Ads and actually manage your campaigns.

Connect Claude Cowork with Google Ads

Requirements:

• You can use it with a free Claude subscription
• Google Ads account

Takes about 5 minutes.

Full official guide: https://support.claude.com/en/articles/13345190-getting-started-with-cowork

Step-by-step:

1.

Open Claude in Browser: Go to claude.ai

• • Do not use the desktop app for setup.
• • You can use the Claude desktop app for ads or management once setup is complete.

2.

Go to Settings: Click your profile icon (bottom left) → "Settings".

3.

Go to Connectors: Select the "Connectors" tab.

4.

Add Custom Connector: Scroll to bottom → "Add custom connector".

5.

Configure Ryze AI:

• • Name: Ryze AI
• • URL: https://ryze-adsgpt-app-kyfjuf4chq-uc.a.run.app/mcp

6.

In Ryze, you should see the “Connect” button. Click it to connect your ad account.

If you see “Configure” instead of “Connect,” remove Ryze AI from Settings, then add and connect it again.

What Claude Can Do in Google Ads

• Pause underperforming ad sets
• Adjust budgets
• Change bids
• Create new campaigns
• Update ad copy
• Pull performance reports
• Find wasted spend
• Enable/disable ads

What it can't do:

• Access data it can't see on screen
• Make judgment calls without your input
• Work faster than a human clicking

Example Prompts

Campaign analysis:

• "Show me which campaigns have CPA above $50"
• "Find ad sets with high spend but zero conversions"
• "Compare performance this week vs last week"

Budget management:

• "Increase budget 20% on campaigns with ROAS above 3"
• "Reduce budget on any campaign spending over $100/day with no conversions"
• "Set daily budget to $50 on [campaign name]"

Optimization:

• "Pause any ad set with CTR below 1%"
• "Find ads running longer than 30 days with declining performance"
• "Pause keywords with cost over $20 and zero conversions"

Reporting:

• "Pull last 7 days performance by campaign"
• "Export ad set data to a spreadsheet"
• "Show me top 5 performing ads by ROAS"

Ad creation:

• "Create a new search campaign for [product]"
• "Duplicate [campaign name] and change the audience to [new audience]"
• "Add 3 new headlines to [ad group]"

Workflows

Best Practices

• Be specific with your prompts
• Always review before approving changes
• Start with reporting tasks before letting it make changes
• Double-check any budget or bid changes
• Use it for repetitive tasks, not strategy